Consulting at Portnoy Media
Portnoy Media's Consulting Services help your organization with expert marketing insights and strategies. We work closely with you to tackle your specific challenges and goals. Our expertise covers digital marketing, content strategy, fundraising, and campaign optimization. We give practical advice, solutions, and support to help you succeed in marketing.
How Do We Help You?
In today's fast-changing marketing world, it's really important to stay competitive. Our consulting services offer the expertise and fresh views you need to make smart choices, come up with new ideas, and keep pace. Whether you want to improve your online presence, boost fundraising, or plan your marketing approach, our advice can turn problems into chances.
Who This Service is For:
You need this if you're grappling with complex marketing challenges and need expert guidance to move forward.
Ideal for non-profits seeking to maximize their fundraising potential and increase their impact.
Perfect for businesses at any scale that require a strategic overhaul or specific marketing insights.
Essential for organizations looking to effectively adapt to digital marketing trends and engage their audience meaningfully.
A must-have for anyone who values data-driven, creative solutions tailored to their unique marketing goals.
Our consulting service is a perfect fit for those who not only seek to improve their current marketing endeavors but also aim to innovate and lead in their respective sectors.
Let’s work together
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!
Our Process at Portnoy Media
At Portnoy Media, we understand that marketing is more than just a set of actions; it's a unique journey for every client. Our approach is rooted in a deep understanding of your unique challenges and goals. We dive deep into the heart of your marketing issues, using our 5-Step Process to keep your strategy sharp, focused, and engaging for your audience.
Measure
Our journey begins with a thorough analysis of your digital footprint – from social media engagement to website performance and lead generation. We don't just look at the numbers; we look for the stories they tell about your brand and your audience. Whether refining an existing strategy or starting from scratch, this stage is crucial. We discover where your audience lives online, craft detailed buyer personas, and draw inspiration from successful strategies in your sector.
Strategize
Post-audit, we collaborate closely with you to pinpoint key performance metrics, craft a bespoke content plan, and lay out an effective distribution strategy. Our team works hand-in-hand with you to develop a marketing strategy that speaks directly to your audience, integrating tactics like content creation, brand outreach, and SEO. Each strategy is tailor-made, ensuring it fits your unique business needs like a glove.
Create
With a solid strategy in hand, we get down to business, implementing your custom-made digital marketing plan. Our strategies are always consumer-focused, adhering to the best digital marketing practices, and laid out in a clear, month-by-month action plan.
Analyze
Our work doesn't stop at implementation. We continuously monitor, analyze, and refine our strategies to keep them resonating with your audience. Advanced metrics guide us in fine-tuning our approach, ensuring that our content and strategies evolve as your audience does.
Adjust
Change is a constant in the nonprofit sector, and the 'Adjust' phase is our response to this reality. At Portnoy Media, we believe that adaptation and fine-tuning are essential for long-term success. Based on the insights gathered during the 'Measure' phase, we work with our clients to 'Adjust' strategies, content, and campaigns as needed. This process ensures your nonprofit remains agile and responsive to evolving challenges and opportunities. By staying nimble and making data-informed adjustments, we can continuously refine and optimize your nonprofit's efforts, keeping it on a path toward sustainable growth and impact.
At Portnoy Media, every step of our process is designed to ensure that your marketing journey is not just successful, but also a true reflection of your brand's unique story and values.