Check out this video from Carnegie Mellon University Professor, Jesse Schell. He predicts that we’re moving into a world of game development which will emerge from the popular “Facebook Games” era. Check out the video.

Whether this change continues to become all that Professor Schell suggests, it’s wild to think about the implications for marketing and yet another change to the commerce landscape. I found the video to be challenging and informative at how pervasive gamer culture has influenced so many facets of today’s living and also why I’m not accepting Farmville, or Mafia Wars invites on facebook.

Social media won’t work on it’s own but it has an incredible power of augmenting your message.