Sunday’s Superbowl was definitely one for the ages, the game was great and right down to the wire. The game also set records for the most watched program in the history of Television at 106.5 Million people. As the morning after talk started and the Monday AM Quarterbacks started giving their take on the game at the collective water cooler that is Twitter, there was one prevailing theme, “That Google ad was amazing!”. I heard that over and over, references being made, emotional pleas of tears thinking about love’s completion. It was a beautiful ad, and maybe it wins the day as best ad.. but more than that. It changed a landscape. Google has been under some fire recently and as a conglomerate , their hands are in virtually everything – from phones, to vids and of course they dominate search.

Since it played at the Superbowl it ‘s been watched online an additional 2Million times. Plus it’s been ReTweeted 32,000 times.. Of course the big deal is that it wasn’t made for the Superbowl and in fact, has been on the web since mid November. It’s safe to say that Google is pretty happy with the ad and the Search Stories campaigns that this ad is apart of is sheer brilliance.

What amazes me is the human connection and transference that has so many relating and connecting with this story. The bigger deal is that this commercial can be done for a budget, with the right people, for less than $5,000. Which puts a high quality, highly impacting brilliant ad in the reach of any organization.

What we can learn from the Google Ad “Parisan Love”:

Use your product to make a connection.

Tell a story and tell it well.

Talk about the intersection of life and your product or service.

Make it available for all to see

Cream rises to the top – Good quality may take a little time but it will be found out.

Please leave a comment if there’s something you think I’ve missed or that you specifically came away with.

Also yesterday I was sent this amazing ad for seatbelt safety and the tag line was, “If you like Google’s ad yesterday, you’re going to dig this.”

What was the part that you connected with most?

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