A Nation At Risk: 30 Years Later

  Here’s an example of a nonprofit putting together some timely rebuttal and furthering the conversation of education reform in our country. Directed by Joe Portnoy (so I’m a little biased) , Lauren Aronson and Michelle Gininger  

Why “Gut Churn” Is an Essential Part of the Creative Process

Taken from the 99U Website What’s gut churn? Radiolab creator and host Jad Abumrad describes it as the radical uncertainty that’s a core part of any creative process that really pushes the envelope. You’re entering unknown territory, and working without a map. Using examples from Radiolab’s own evolution, Jad shares the benefits of negative feedback … Read More

The Telly’s – For Your Approval

Just submitted a few pieces of our woe from this past year to the 34th Annual Telly Awards. We won 2 last year, so we’re back for more this year! First: Internet/Online Commercial – Not-for-profit United Way of Greater L.A. – Workplace Hero It was an incredible team effort and this campaign has really resonated … Read More

Happy Valentine’s Day!

This is my brother and Clara. Sometimes when I see my brothers interacting with their kids as their dad it makes my eyes leak. My nieces and nephews are all incredible and there’s lots of them but this past year, Clara has been center stage. Joe and Joe, collectively known as The Jo(e)s, have really … Read More


Over the past week I’ve been spending some time with Dan & Michael Long from Long Winter Media on their latest project – Invention. The director/producer team launched their first short with some help from Kickstarter. Dan and I have talked movies for years and, on a few occasions, hit up a theater to catch … Read More

Are You “A True Friend”?

This week I’m collaborating with long time coconspirators Abandon Films. Their latest film, “A True Friend” releases next week and I got a chance to cut the trailer to this project. Additional polish is courtesy of Won Novalis. Take a look and let me know what you think!  

Thank You!

It’s December and I’d like to take a moment and recap all that happened this year 2012 started with a bang! We launched The Non-Profit Narrative. On location with Jones Coffee and complete with a photo booth.  And thanks to so many of you, the book has been a real success. Thank you for buying … Read More

Can You Say It Without Words?

Communicating your message is a tricky thing. When campaigns are created, assumptions are made. We’d like to have an audience move this way so we’ll show them that. A few months back I had the chance to hear Pete Docter give a talk on storytelling and the use of visuals. The Oscar winner had a … Read More

Giving Tuesday

  Today is the “Black Friday” of nonprofits. Don’t sweat it if you’re just hearing about it for the first time, it’s fairly new.  The idea is to make charitable giving part of the mad dash to the Christmas shopping finish line. So I’ve got a few recommendations for you:   SETI This group of … Read More

The Non-Profit Narrative Gets the Audio Treatment

  Just launched is the AudioBook version of The Non-Profit Narrative. I spent some time with Chris Wygal of Audio Concepts and recorded the unabridged version of the book.  It’s 110 minutes of encouragement on how you can better develop your story and better connect with donors. I’m selling it for just $6.95 on Audible, Amazon and iTunes – So … Read More