Story Element – Hero

  Download here – Right Click, “Save As”   For your Notebook: Who is the hero of your organization? What do they look like? What’s their demographic data? Age, male/female breakdown Annual Income? Average Gift size? How often do they give? Where are they giving? Traditional vs Online What kind of demographic data can you … Read More

Story Road Radio!

After a 2 year hiatus Dan is back at the podcast desk to bring you a solid story and a laugh or two. Each episode explores behind the scenes on movers and shakers in media, marketing and non-profits. Hear from experts on what they’re learning and discover how it can help you and your business. … Read More

Golden Globes Nominees and Picks

2013 has been a year of box office records and the year finished very strong. Here’s a list of nominees and who I’d pick to win. MOTION PICTURES Best Drama 12 Years a Slave Captain Phillips Gravity Philomena Rush Best Musical/Comedy American Hustle Her Inside Lleweyn Davis Nebraska The Wolf of Wall Street Best Director … Read More

What’s Wrong With TED Talks?

  Watched this TED talk and it’s got me thinking today. Is it cynicism, skepticism or a healthy dose of not playing nice with others? What do you think?


Non-Profit Story Training – $495 There’s no time limit on the class, learn at your own pace and share it with your team. This class covers: How the Narrative Story Framework applies to your non-profit. How to acquire and cultivate an audience while telling a compelling story. Strategy to determine Your Best Audiences The Top … Read More

Last Call!

  10 Days ago we announced the first course in Non-Profit Story Training Series. This first class will be at a discounted rate of $247. (Regular price will be close to $500). Several organizations have signed up – from small to large in annual fundraising. All seeking to tell a great story, engage their audience … Read More

13 Choices To Inspire You With a Great Story

Christmas Holidays are great. Seeing family and rehashing old stories and catching up but sometimes it’s a lot. Make sure you make time to connect with family and loved ones this year but after the food coma kicks in and naps are prevalent and the puzzling ends – take a break and experience something new … Read More

A New Way to Get More Donors and Build your Organization

When I got the call from the United Way of Los Angeles, they were frustrated and worried about the steady decline of their fundraising dollars over the last several years. Even with a lot of hard work on their part, it wasn’t getting any better. Their executives knew that everything wasn’t right but they couldn’t … Read More

How to Write the Perfect Opening Sentence

  The beginning of any project, a book or your next campaign, needs to start well. If you’d like a master class… look at the works of Charles Dickens. But as for advice – Stephen King knocks it out of the park.   Stephen King’s classic craft memoir On Writing addresses almost everything the master storyteller knows. … Read More

How To Win Christmas

This years Holiday shopping season has been legendary already. And we’re not at Thanksgiving. The big guns are out. Reports of locations opening for record hours (Kmart is open for 41 hours straight) The camping out has already started at Phoenix area Best Buy’s. There’s a lot happening and I know that panicked execs are … Read More