SuperBowl Wrap Up

Tonights’ Super Bowl was a lot of fun to watch.. As long as you’re not a Broncos fan. Sorry, Peyton. Here’s a look at my play by play during the game and what I think were the commercials to comment on. What was your favorite? Big Winners: Chevy – Cancer Week Partnership. Toyota – Muppet … Read More

Story Element – Tension

  Download here – Right Click, “Save As” For Your Notebook: Have you used tension on a campaign? Do your campaigns have an end date? How Well are you reporting back results? How do you celebrate? Internally and with your tribe     Fill out my online form.

Story Element – Inciting Incident

  Download here – Right Click, “Save As” Simon Sinek – TED For Your Notebook: What’s your inciting incident to be working on your issue? What’s the reason/story why your organization started? Are you educating/reminding your tribe of that story?   Fill out my online form.

Story Element – Your Role

  Download here – Right Click, “Save As”   For Your Notebook: Look at your campaigns through the eyes of a mentor How have you been leading/educating? Is education built into your communications? What would be a great education piece to create?   Fill out my online form.

Story Element – Villain

  Download here – Right click, “Save As” For your notebook: Your campaigns need to have a great villain! What’s the issue you’re fighting? How can you nuance the issue? What additional issues impact your main issue? Fill out my online form.

Story Element – Hero

  Download here – Right Click, “Save As”   For your Notebook: Who is the hero of your organization? What do they look like? What’s their demographic data? Age, male/female breakdown Annual Income? Average Gift size? How often do they give? Where are they giving? Traditional vs Online What kind of demographic data can you … Read More

Story Element – Setting

Download here – Right click, “Save As” For your Notebook: Look at the major campaigns that your organization has done for the past 2-5 years. What’s worked well? What hasn’t worked? What assumptions would you make as to why they’ve succeeded? Failed? Fill out my online form.

Building Your Story

Download Audio – Right Click “Save As” Domino’s Commercial   VW Spot – The Force   Homework Look at the major campaigns that your organization has done for the past 2-5 years. What’s done well? What’s not done well? What assumptions would you make as to why it’s succeeded? Failed? Fill out my online form.

The Ritual of Storytelling

Grab your notebook – let’s get started.   Download here – right click, then “Save As” TED Talk Homework #1 Watch a movie with the hero’s journey Identify each person in the story (hero, villain, mentor, goddess/love interest, helper) What change happened with the hero? Was it physical or mental? What helped you relate to the … Read More

Non-Profit Storytelling Training – Introduction

Like what you see? Sign up for the entire class today, click here!     Audio Only Download it here  Left Click and “Save As”   Homework: Get a notebook My Favorite Moleskine Digital Apps for Notes Evernote Penultimate Paper Adobe Ideas Carve out some time weekly to think about your story     Fill out … Read More