The Lab; Portnoy Media Group Blog

Deidox Launches New Home Page, New Film


Today marked the launch of the latest Deidox film “Deidox | Dawn” This film is an expansion on the Deidox brand with it’s previous 3 films showing jobs and people in the midst of the struggles. The latest film gives a profile of Dawn, a mother of three discovering her unexpected purpose. I’m quite sure that this is a role that we are constantly surrounded by and yet don’t take a lot of stock in. Check it out for yourself and see what you think.

Also launching today was an update on the homepage of Deidox. Since it’s inception, the Deidox site has been bleeding edge with big visuals, slick java scripting and a powerhouse of Search Engine Optimization. With this launch the entire Deidox team wanted to see if there was a better way to communicate all that Deidox is about and what they’re doing.

Old Homepage

We needed to convey the message that there were many films and what they were about. After spending some time research what was available in the java script banners we decided on a player that showed the main pictures but allowed large buttons for the other panes. Many times the additional buttons don’t show enough area or are automated to only show a certain point. We wanted more control over it, and found it with our selection.

For this project Portnoy Media Group was again allowed to collaborate early on to guide and research from the early stages of filming Dawn’s story. This allowed the sensitivity and the strategy to walk through the launch. Also in the mix for this project was the incredible work of Out:think Group (Their recent projects include: the redesign Guy Kawasaki’s Alltop Blog, Hugh MacLeod’s Gaiping Void site and Shark Tank’s Barbara Corcoran’s site). Tim Grahl and Joseph Hinson were instrumental in making the launch happen and were massive collaborators in the design and layout. After initial designs were agreed upon, the guys at Out:think went right to the heavy lifting transforming the site to the beauty that it is now.

Current Iteration of the Deidox website

We also spent time adjusting the individual film pages. There was a lot of thought put into what would provide the best user experience and bring the least amount of visual fatigue. A fair amount of comparison was made with other websites that offered digital distribution. The aim was to keep everything with in a click or two to make sure that the user experience was simple, although the technology wasn’t.

Current Secondary Pages - Deidox

Huge thanks to the guys at Out:think for another job well done and also thanks to the guys at Deidox for allowing Portnoy Media Group to be involved.

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Email A to Z

New York Times Best selling author and every Human Resource managers ace up the sleeve, Tim Sanders launches the Dirty Dozen Rules to Email Etiquette. As Chief Solutions Officer at Yahoo, Tim dealt with a lot of email and in this offering Sanders walks through the best steps for managing your companies “mood factor”. For this project The Portnoy Media Group had a chance to work with Rapture Studio in Pasadena, CA to integrate a database driven blog to support all the content on the best practices of email over the next couple of years. Integrating powerful tools like having blog posts actually get emailed as soon as they post is a fun feature to connect HR Managers and other business leaders with reminders about email best practices. Check out Email and don’t forget to subscribe to the blog.


VPA Wrap up in Film Music Weekly

Film Music Weekly Magazine

Film Music Weekly Magazine editor Peter Alexander released an article on the recent talk given by Dan Portnoy to the Virginia Production Alliance in Richmond, VA. Check out his take on new media, processing through the info and including a lot of links to see New Media in action.

See the article here.


Redesign and Refocus

The New look of THE DROPThis week THE DROP received a full redesign to more of a magazine layout. After a lot of thinking about how our readers were interacting with the site, one thing was painfully obvious:

There was too much content for readers to grab in any orderly fashion. (more…)