The Lab; Portnoy Media Group Blog

Behind the Scenes with 4Liters


4 Liters is the next campaign from DIGDEEP, a human rights organization that defends water access. They work on the 100% donor model and generally make the world a better place. We’re collaborating for 4Liters, a next generation experience on the need for access to clean water. The campaign launches in the month of October. Here’s a few pictures of the campaign video shoot this Saturday, starring David Henrie (Little Boy, Wizards of Waverly Place ) and Jennifer Cadena (The Roommate, Premonition).


Portnoy Media Group uses the influence of social networks to expand your organization's voice and tell your story. We connect people with your mission and enable your brand to be shared, discovered, and connected. Work with us as we empower your organization to dramatically extend your online presence and increase donations.

Pure Charity Webinar

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Last weeks webinar has posted on the Pure Charity website.

This hour long webinar focuses on 4 goals:

  • How to think like a storyteller.
  • How to use your current tools for implementing a great story.
  • How to respect the channel.
  • How to jumpstart your next campaign.

Check it out today!


CreativeMornings with Seth Godin

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Check out this great talk from Seth Godin from CreativeMornings back in May.


Don’t Do This

You’re better than this. We’re better than this. let’s make the Internet a better place.

DogHouseDiaries created this comic as part of their ongoing series of awesome but I think it’s pretty dead on.



Want To Tell A Good Story?


Join me this Thursday for a webinar hosted by Pure Charity on storytelling for non-profits. We’ll be talking about some key themes that every marketing manager and development director needs to consider for effective marketing strategy.

The webinar happens  this Thursday, Jul 11, 2013 at 10:00 AM – 11:00 AM PDT

Register here or click the picture – See you there!


New Prints from The Non-Profit Narrative


Nashville Calligrapher and tastemaker, Molly Margaret has just released 4 prints about The Non-Profit Narrative. These four prints feature popular highlights from kindle readers around the company. You can see what people are saying about the book here.


Each print is a gallery quality Giclée print on natural white, matte, ultra smooth, 100% cotton rag, acid and lignin free archival paper using Epson K3 archival inks. Custom trimmed with 1″ border for framing. Available in 3 sizes 8×8, 13×13, and 17×17.


Pick one up for the nonprofit founder, marketing manager or development director for that shot in the arm of encouragement – they’re perfect as a gift!


Thai Smoking PSA Smashes Convention

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This PSA is a great example of doing something basic and poignant can be powerful. This kind of PSA goes against convention and costs almost nothing to film. The words that they wanted to communicate came out of the mouths of the people they wanted to talk to. Brilliant

How are you flipping convention on it’s head in your campaigns and engaging people in a way that they’ve never been before?




DIGDEEP Right to Water Project, an LA-based human rights organization, is our latest co-conspirator for all things good. I can’t share a lot of the details just yet but it’s going to be a lot of fun.

I’m super thrilled to join forces with this team of smart, energetic world changers – take a look!

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P.S. They create playlists monthly and call it Thirsty Thursdays – check out the latest mix

The Bletchley Circle


Editor Note: I find that good stories, no matter where I hear them, can function as inspiration for my next project. From time to time, I like to share a great one so you can share in the joy of the story too.

PBS has really been rolling out the red carpet for some great series lately. The recent Masterpiece Classic of Mr. Selfridge has been full of dynamic characters, social morays and plenty of questions regarding what’s next.

However their latest offering, The Bletchley Circle, is utterly fantastic! A great story of struggling characters. Code breaking ladies of WWII can’t disclose their code breaking skills and are viewed as less than simply because they’re women. Insult of insults! “I’m smart and female so I should get you a sandwich?” But they can’t shut off their talents. In spite of incredible odds, our heroine Susan starts to see a pattern in the recent deaths of several women around London. She reconvenes her old friends to see if they can get to the bottom of this and catch a killer.

I love this series for the intrigue and how the filmmakers talk about the characters. This past week PBS aired a Behind the Scenes featurette about the costume design of the characters. In the short, costume designer Anna Robbins talks about how they removed florals from the entire palette of the series and instead focused on geometric patterns and angular designs to reinforce the analytical mind of the heroine.

There are multiple villains in the series. Not only is a killer on the loose but because of the social conscience of the day, women shouldn’t be worrying about murders and especially about murder victims. Instead a post war Europe encouraged more conventional roles.

I can’t recommend the series enough and the title sequence is full of Enigma machines and other code breaking tools. Again, all angular to show the compartmentalization of the minds of the heroic troupe. Everything that we see on screen is reinforcing the story or the info we’re learning about our characters. Below is the trailer – check it out.

Check out the real world Bletchley Park headquarters



Talk of God, Talk of Science

We’re teaming up with The Ogilvie Institute to put on their conference about faith and science. Here’s the first teaser, we’ll be posting more about it in the next week.