Just released for your musical pleasure, The Drop launches their final podcast of the year. What made the cut? Download it here!
Portnoy Media Group uses the influence of social networks to expand your organization's voice and tell your story. We connect people with your mission and enable your brand to be shared, discovered, and connected. Work with us as we empower your organization to dramatically extend your online presence and increase donations.
Collide Magazine just announced their nominations for best of the web according to their readers and we couldn’t be more pleased. Several of the projects we’ve been involved with this year are up for nominations and we’re thrilled for them.
COLLIDE readers, we need your help! Every year in COLLIDE we ask you to nominate and choose your favorite media, technology, blogs, and podcasts in our Readers Choice Awards. The time to vote has now come! So get cracking, and be sure to tell all your democracy-loving friends, too.
This is the place to cast your votes for your favorite things of 2009! Choose wisely, and only vote once please.
This year’s categories include:
* Favorite Film of 2009
* Favorite Church Media Short Film of 2009
* Favorite Church Media Producer
* Favorite DVD Curriculum
* Favorite Presentation Software
* Favorite Web App of 2009
* Favorite Gadget of 2009
* Favorite Twitter Client
* Favorite Book of 2009
* Favorite Viral Video of 2009
* Favorite Theology/Ministry Blog
* Favorite Faith & Arts Blog
* Favorite Faith & Pop Culture Blog
* Favorite Tech Blog
* Favorite Blogging Platform
* Favorite Sermon Podcast
* Favorite Non-Sermon Podcast
Voting will remain open until Monday, December 14 at 9am CST. Winners will be announced in the January/February 2010 issue of COLLIDE.
It’s great when other artists realize what good art and story telling looks like. It’s especially great when they’re your friends. Dave Mahanes and Brent Gudgel have been really striving all year to tell stories about “How God uses everyday people”
We recommend voting for Deidox in the Favorite Church Media Short Film of 2009 and the Favorite Church Media Producer categories – VOTE HERE
Stories from Skid Row has been a top 20 podcast on iTunes for the past year (non profit, video category) and it’s great to see Union Rescue Mission receive a nomination from the best of the web for 2009. These stories and snapshots show people around the mission putting their lives back together. We recommend voting for Stories from Skid Row in the Favorite Non-Sermon Podcast of 2009 category – VOTE HERE
Other notables – Congrats to:
The end of September kicked off with a bang as International Justice Mission’s (IJM) Premiere for their first Documentary – At The End of Slavery. Today kicks of the Weekend to End Slavery and we encourage you to click here and watch Gary Haugen via Livestream at 8PM EST.
IJM called upon Portnoy Media over the summer to give some ideas that took advantage of the incredible content and great mission of IJM. We took care of all the details of the event from setting up digital invitations and registrations, coordinating the food and taking care of all the technology to make the event a success. We also worked with IJM’s press core to invite college press agencies to give them unprecedented access for the big night. In attendance were several officials from the State Department, including Ambassador Luis CdeBaca. There’s another post launching soon with the coverage of the event and our approach that the event was the 50% point to this entire movement to end human trafficking. It was an incredible pleasure to work with them and please make sure that you check out Gary Haugen at 8PM EST
Below are the pictures of the event taken by Snaptography, LLC.
Tuesday this week launched the first podcast from The Drop in the digital music world with artist JC Sutherland from The Seattle Digital Orchestra. Dan caught up with JC just before the launch of his latest album “Apparent Horizons” (Available on iTunes)
Listen to the podcast below and check out The Drop!
I got the chance to check out Gary Vaynerchuk (AKA @GaryVEE from WineLibrarytv.com, Crush It!). The event held at Vromans in Pasadena was part of his Crush It book tour. It was a great time since it was the same day as the book debuted on the NY Times/Wall St. Journalâ€™s bestseller list. Plus I got to hang out with the guys from RadarLA (@monkeysplat and @mattwarren)
Having just been in Vegas for BlogWorld my mind has been swirling with future possibilities and futuristic views of the web. Gary Veeâ€™s talk was just further confirmation on many of the thoughts I came away from BlogWorld with. Iâ€™ve read his book â€œCrush Itâ€ and Iâ€™d recommend it. Gary is a guy full of passion and itâ€™s allowed him to bring a new view to media in general (traditional or new)
A little Background:
In 2006, Gary started filming a 30 minute podcast about wine in his office at the Liquor store that he owned. It was raw, one take and whatever happened during that 30 minutes was recorded. The podcast eventually became the immensely popular Wine Library TV and Gary became one of the loudest examples of how hustle, passion and drive can propel anyone to the forefront of new media entertainment. The part that I find the most compelling is that his business was doing well, he didnâ€™t turn to social media tools because it was a last ditch effort. In truth, he actually lost money by spending time filming WineLibraryTV. He told us that during the first month of creating the podcast it was the first month in over 4 years that the business didnâ€™t make a 20% increase over the year before.
Seeing that kind of change happen even when the status quo wouldâ€™ve been to focus on the business and keep running it like clockwork. But Gary knew that change was brewing, he could see the wave coming and wanted to be ahead of it. I couldnâ€™t help but think about Jack Welch, former GE CEO, during the 80â€™s when Wall Street started calling him â€œNeutron Jackâ€ and â€œJack the Hackâ€ because of his business restructuring when most felt that the entire industry was running like clockwork.
Itâ€™s always inspiring for me to hear success stories in social media, the funny part is thereâ€™s about to be a lot more. The dotcom boom and then bust will pale in comparison to whatâ€™s about to happen on a global scale in social media. Thereâ€™s a fundamental change in the way that we are communicating and receiving information. Gary said itâ€™s fun to hear about all the guys that were pitching cable television 20+ years ago as a game changer are now the oneâ€™s yelling the loudest because the market changed again and theyâ€™re on the wrong side now.
So what does this mean for you and your business?
Youâ€™ve got to be in the digital space.
Thereâ€™s no requirement to be in every social network possible but Iâ€™d pick 3 (facebook, Twitter, YouTube) and go with it. These are the 3 with the largest user base and most diversity.
If youâ€™re business/organization isnâ€™t creating video, it should be.
Even if itâ€™s as simple as a CEO/executive director monthly update. Itâ€™s crucial to show who you are and build that relationship. Talk frankly about the state of affairs in your business. What are your concerns? Whatâ€™s on the horizon? Itâ€™s amazing how much of a response the prganizations that are doing this are catalyzing new customers and/or their donor base to activity. The crucial piece is to address the audience in a one-to-one ratio. Viewers will be watching the video by themselves so youâ€™re not addressing a crowd and shouldnâ€™t talk as if you are. That personal touch will make your company and the one hosting the video look like a champ. These videos should also be podcasted to show a digital archive. Give your audience the option to receive the information the way they want to. (Examples: Watch Gary Vaynerchukâ€™s Wine Library TV, Andy Bales updates from Union Rescue Mission)
Setting up the accounts can be done by anyone and itâ€™ll take less than an hour. Try to get the same name for each account (Twitter.com/danportnoy, facebook.com/danportnoy, youtube.com/danportnoy) itâ€™ll help with your branding. Then get into the habit of updating each of these frequently depending on which account. (For starters – Twitter is real time so it should be at least daily, Facebook weekly and YouTube Monthly. As you build a critical mass updates should be more regular)
Make the content audience sensitive.
Nobody likes it when they sign up for an email list, get the podcast, twitter feed and become a fan on facebook and get blasted the exact same message 6 times in about an hour. Diversify your content so itâ€™s appropriately accessible for that digital space. (A YouTube Update can then become a quote with a link on Twitter.)
Strategy to consider.
Where is your audience? Where are your customers? Are they on one social network over another?
I had the opportunity to attend the 140 Conference and to hear from media aficionados like Mark Horvath (InvisiblePeople.tv), Renee Hamilton (Mobile Matters, former Operation Smile), Arianna Huffington (Huffington Post), and Tim Kring (creator of Heroes) talk about how they use the power of NOW with information. This bi-annual event, held at The Kodak Theater and hosted by Jeff Pulver, was on par with anything I’ve ever seen from the TED conference. Each presenter had just 10 minutes to talk about how they utilize Twitter and other social media to engage clients, collaborators, and the general public.
Multiple faces of the media were there, from Billy Bush talking about how he interacts with listeners of his radio show to how Access Hollywood engages the buzz around the web as it happens. Also the collective brain children behind Ashton Kutchers challenge to CNN back several months ago talked about how it started, how it played out and what’s coming up in the future.
Check out the video for a better feel of the event.
The latest bit of info has been tabulated and there’s a good chance by the time you read this it’ll already be out of date. Spend 4:46 and see the power of leveraging social networks. The video moves quick so make sure you’re ready to pause it.
Social media won’t work on it’s own but it has an incredible power of augmenting your message.
Today marked the launch of the latest Deidox film “Deidox | Dawn” This film is an expansion on the Deidox brand with it’s previous 3 films showing jobs and people in the midst of the struggles. The latest film gives a profile of Dawn, a mother of three discovering her unexpected purpose. I’m quite sure that this is a role that we are constantly surrounded by and yet don’t take a lot of stock in. Check it out for yourself and see what you think.
Also launching today was an update on the homepage of Deidox. Since it’s inception, the Deidox site has been bleeding edge with big visuals, slick java scripting and a powerhouse of Search Engine Optimization. With this launch the entire Deidox team wanted to see if there was a better way to communicate all that Deidox is about and what they’re doing.
We needed to convey the message that there were many films and what they were about. After spending some time research what was available in the java script banners we decided on a player that showed the main pictures but allowed large buttons for the other panes. Many times the additional buttons don’t show enough area or are automated to only show a certain point. We wanted more control over it, and found it with our selection.
For this project Portnoy Media Group was again allowed to collaborate early on to guide and research from the early stages of filming Dawn’s story. This allowed the sensitivity and the strategy to walk through the launch. Also in the mix for this project was the incredible work of Out:think Group (Their recent projects include: the redesign Guy Kawasaki’s Alltop Blog, Hugh MacLeod’s Gaiping Void site and Shark Tank’s Barbara Corcoran’s site). Tim Grahl and Joseph Hinson were instrumental in making the launch happen and were massive collaborators in the design and layout. After initial designs were agreed upon, the guys at Out:think went right to the heavy lifting transforming the site to the beauty that it is now.
We also spent time adjusting the individual film pages. There was a lot of thought put into what would provide the best user experience and bring the least amount of visual fatigue. A fair amount of comparison was made with other websites that offered digital distribution. The aim was to keep everything with in a click or two to make sure that the user experience was simple, although the technology wasn’t.
Huge thanks to the guys at Out:think for another job well done and also thanks to the guys at Deidox for allowing Portnoy Media Group to be involved.
International Justice Mission (IJM) launched their new site to support their first documentary, At The End of Slavery. (www.AtTheEndOfSlavery.com) The site is just a piece of the promotion that’s been put forth from this powerhouse NGO battling the terrible tragedy of human trafficking. IJM is providing a lot of opportunities for abolitionists to come along side them and join in the fight to stop modern day slavery.
Here’s how you can get involved and joined the movement:
Create Your Own Trailer Contest
How will you get involved to stop modern day slavery??
This is the first of, what we hope will be many, Danversations. On this episode Dan talks with Brent Gudgel (Director) and Dave Mahanes (Producer) about their recent undertaking and why it’s different than other projects.