Are you creating media that elicits an emotional response? Something that is bigger than a product or a mission, something that will resonate or show truth? Dove did an excellent job here.
A great video showing fine craftsmanship.
Making the rounds this morning of the web, I’ve come across 2 videos of importance. One is profound and the other much less but that doesn’t mean that it isn’t entertaining. The first, the more meaningful to life. The difference maker of today. The video that is well executed, incredible content matched with multiple styles … Read More
A few weeks ago I asked – Can you say it without words? This short does just that. How do you feel right now? Make sure that emotion is in your next piece of media!
It’s December and I’d like to take a moment and recap all that happened this year 2012 started with a bang! We launched The Non-Profit Narrative. On location with Jones Coffee and complete with a photo booth. And thanks to so many of you, the book has been a real success. Thank you for buying … Read More
Congrats to Chris Girardi for winning a copy of The Non-Profit Narrative Audio Book!
This past weekend Mayor Antonio Villaraigosa and other city officials hosted the 1st Annual Veterans Appreciation Day. United Way of Greater Los Angeles was on hand to celebrate veterans and launch their report and action plan to support 25,000 veterans returning from service. “United Way has set a goal to cut post-9/11 veteran unemployment in … Read More
Last week the United Way of Greater Los Angeles (UWGLA) launched their 2012 campaign. This was a great project for our team to work on. Starting this past May, we began meeting with UWGLA staff on all of the possibilities that were before them. A few days in the R&D labs and we had a … Read More
Our latest short in the Behind The Curtain Series for ArcLight Cinemas has just released. John and the team at ArcLight have been incredible to work with and we’re big fans of what they do! Let us know what you think.
This past month we spent some time with John Sittig, Director of Projection & Sound for ArcLight Cinemas. John is the next subject in the Behind the Curtain series for ArcLight and a true wizard. He dropped so much knowledge on us that our heads were spinning. I was thrilled to see the projection rooms, … Read More