Today launched the 6th film from the creative team of Brent Gudgel and Dave Mahanes. The latest film, Deidox | Alyssa, gives us the glimpse of a girl in Simi Valley, CA walking us through part of her life. The idea of faith takes on a very real component in this short film and is anything but cheesy. The short clocks in at 4:37 was shot on Canon 5D and 7D.

This is another triumph for the creative team at Chronicle Project. What struck me the most throughout the film is the sound. Josh Myers (Cinecue, Burn the Stereo) has done an incredible job to capture the tone and further story tempo throughout this short.

A portion of the proceeds benefits the Extreme Mobility Camps www.xmocamps.org

Portnoy Media, along with the brilliance from The Out:Think Group, had the fortunate pleasure of working with this team to create a new film page. In the coming weeks we’ll be launching a few other changes on the site as well, for now Check out Deidox | Alyssa.

Please take the 18 minutes and check out this talk:

I’ve never heard of Simon Sinek before but I’ve come to trust the crew picking speakers at TED to be on top of their game. Personally I found the story of Samuel Pierpont Langley to be the largest tragedy in this talk. The guy with the most promise and possibility let the Wright Brothers run away with the technology. Discovery was his primary objective and became blind to seeing any other possibilities, what other markets could he have leveraged his knowledge into and connected to the masses, made money or influenced technology.

How does your company engage it’s clientele? Is your why the inspiration or the response?

Pick up Mr. Sinek’s book Start With Why

This past fall I was invited to the campus of Pepperdine University to talk with students in the PR/Marketing major and those involved in the local PRSSA chapter abut what life after college looks like. After several visits I was struck with a notion.

What if I walked with a class through some real world experiences while still enrolled in school?

Not exactly an internship, something with more of a safety net. A bit of a group think with direct input from a professor as well as a real world coach. The more college students I talk with or have worked with experience a wake up call when they hit the workplace. That seemed like an issue, so I did some thinking and found that there were some resources at my fingertips.

So I pitched an idea to my contact at Pepperdine (Dr. Emily Kinsky) and it looked like this:

The Project

Engage 10,000 college students to move from awareness to volunteers to advocates. Using all forms of PR (new and traditional media tools) to aid in the current campaigns created by URM and it’s partners – The class would work to catalyze the masses to being the solution to homelessness in Los Angeles.

Portnoy Media Group and Union Rescue Mission would work with the team to navigate the waters of Los Angeles non-profit PR and would formulate a feasible, real world plan with the chapter and then put it into action.

How Pepperdine wins:
Hands on creativity and implementation on a real world scenario. It’s a great resume piece for the students and provides instant feedback on success or failure. The students gain access to a client that is involved in every form of media production (print, film, broadcast, radio, web). URM and PMG could also give feedback on the process and the presentation from each team.

How URM wins:
Additional creative minds thinking about the plight of homelessness in Los Angeles. The result would be a microcosm of how URM engages college students and would then have solutions for maximum involvement.

How Portnoy Media Group Wins:
Additional minds creating content/ideas to aid with a current client.
I’d be looking for new ideas to accessibility and with all that brain power helping PMG aid URM in their endeavors of fundraising, awareness, volunteerism and advocacy.
An easy way to work along side and interact with students to identify good intern candidates.

The Final
The final presentations were several weeks ago and URM’s Director of Marketing and Communications, Jacqui Groseth, was on site for the final. All three pitches showed some similarities on how best to reach the students on their campus. Each team had identified a low cost/no cost option that would have maximum effectiveness for talking to college students throughout the Los Angeles area. I couldn’t have been happier with the way the project turned out and look forward to similar collaborations in the future. Big thanks to Dr. Kinsky for her risk taking!

Are you a school looking for a guest lecture? Contact Dan here

Click to check out Union Rescue Mission

Click to check out Pepperdine’s School of Communication

Portnoy Media Group is proud to join Radar LA and What Gives!? for this production.

Join Social Media maven Mark Horvath (@hardlynormal) for your morning cuppa at South by Southwest in Austin, TX. (SXSW)

Each morning Mark will chat about using Social Media for Social Good with a panel of genius communicators in the world of tech and non-profit. His guests have each set the standard for “now communication” within their niche.

The show films live in The Beacon: Lounge with a Conscience (NonProfit Lounge) March 13, 14 & 15th and will be airing online at The What Gives Ustream account.

Guest Lineup

Chris Brogan
President of the New Marketing Labs (www.newmarketinglabs.com), widely-read blogger, trendsetter, and co-author of the breakaway book, Trust Agents.

Beth Kanter
Author of “Beth’s Blog: How Non-Profits Can Use Social Media,” expert consultant to the non-profit world on Social Media strategy.

Jeff Pulver
Technology Anthropologist, Entrepreneur, Storyteller and Producer of the #140 Conference.

Kari Saratovsky
VP of Social Innovation, The Case Foundation (http://www.casefoundation.org/)

Chris Noble
President of Cause Media Group

Tony Steward of LifeChurch.tv
Known for their large-scale community creation muscle, LifeChurch.tv will share about the ins and outs of community interaction.

The Hardly Normal Cup of Coffee is a morning broadcast not to be missed. These discussions will infuse tech heads with an informational buzz sure to wake the mind and heart. Mark Horvath, a homeless advocate and hope coach by nature, will lead an new interview conversation each day at the non-profit lounge. Each episode will stream live to his InvisiblePeople.tv website.

With the world getting flatter and flatter, the lines of best practices on the web for non-profit and for profit businesses is becoming slim, the distinction is in the approach.

Strategic Partners

(Woooo!)

The Beacon is located on the 3rd floor of the Austin Convention Center, Room 8B—smack in the heart of the Greater Good Campus.