United Way of Los Angeles
The Workplace Hero Campaign – Internet/Online Commercial – Campaign – Not-for-Profit In what was easily one of the most fun projects to create, The Workplace Hero Campaign for The United Way of Los Angeles was firing on all cylinders. When building this campaign, it was difficult because or solution had to have the ability to expand or contract depending on the place or format. Plus, with any campaign in Los Angeles, had to be ready for the media savvy and multi cultural market. Here’s the video: The campaign has raised over 100 Million so far in the past 2 years for The United Way of Los Angeles. Workplace Heroes has been used in conjunction with several corporate partners Like Enterprise Rent-a-Car, JPL, Lockheed Martin, UPS, and even the Mayor of Los Angeles got in on the cape and goggles action.
Big Thanks to:
Graphic Design – Jeff Millican at Double Vision Inc. Website – Tim Grahl and Joseph Hinson at Outthink Group Director of Photography – Ryan Prouty from Picture Block Produced by Tiffany Johnson, Jen Fodor, Dan Portnoy Directed by Dan Portnoy Visual Effects – Won Novalis for Abandon Films Editing – Justin Dial Hair and Makeup – Amy Holiber, April Metcalf Music – The Daylights Photograhy – Nathan Winston Actors – Lynn Downey Braswell, Dan Braswell, Isaac Johnson, Chris Artola, Angeline Woo, Teena Mazing, Jacqueline Caruso, Josh Roberts, Melissa Chinchilla, Sean Anthony Kaleialoha Nereu, United Way of Los Angeles Staff – Elise Buik, Maria Weist, Taulene Kagan, Jessica Yaz, Elian Ohebshalom, Bentley Coplin, Rachel Stich, David Bruce, Florence Chan, Cathy McClure, Christine Magiotta, Taj Wood, Dana Szyka, Chris Ko, Sarah Oesterle, Lisel Dotson, and Chris Sanchez.
4Liters – DIGDEEP
Take The 4Liter Challenge – Internet/Online Commercial – Editing Take The 4Liter Challenge – Internet/Online Commercial – Not-for-profit This project was lot fun too. The concept was already in full swing before our involvement. I was brought in to produce and then due to some scheduling conflicts, direct the project. A great cast, featuring David Henrie (Wizards of Waverly Place, How I Met Your Mother), Jen Cadena (Bigger than the Beatles, The Roommate), and the vocal stylings of Drake Bell (Ultimate Spider-man, Drake & Josh) The idea was to communicate all the different ways that the audience (15-40) takes water for granted without making people feel guilty. Put a positive and active spin on Produced by Michael W. Moore, Audrey Lecker, Dan Portnoy Director of Photography – Ryan Prouty for Picture Block Directed by – Dan Portnoy Editing and VFX – Won Novalis of Abandon Films Hair Makeup – Jenny Calderon Concept by Max Lanman Written by Max Lanman and George McGraw
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Over the past few weeks, I created a couple videos in partnership with Pure Charity for their BRAND NEW resources section and it launched today!
Head on over and check out their platform and see the difference they’re making for non-profits around the globe.
Here’s a couple quick ways you can engage your audience and new audiences today.
Like Captain Picard says, “Engage!”
I love receiving emails like this one from Wendy Wareham.
Dan,Although we have never met, I have enjoyed your book and your audio sessions. Your messages help fundraisers to remember to keep working on crafting the stories.I’m sending this along to you because I feel like, even though I have 30 years of fundraising experience, I’ve been “taken to school” by a photographer with a purpose. I thought you might find this interesting as well. It’s the clearest case for support I think I’ve ever seen–and an excellent job of storytelling. And he’s never done fundraising in his life!
So why does this video work so well?
Cures this certain to work are a rarity in medicine, but we have one, we actually have one, and the only thing standing between Eliza and her miracle is money. The trial is lacking funding to remain on schedule, and every moment counts as Eliza approaches the tipping point when her disease will take an irreversible turn for the worst.
10 Days ago we announced the first course in Non-Profit Story Training Series. This first class will be at a discounted rate of $247. (Regular price will be close to $500). Several organizations have signed up – from small to large in annual fundraising. All seeking to tell a great story, engage their audience and change the world.
In the Non-Profit Story System you’ll find:
- How the Narrative Story Framework applies to your non-profit.
- How to acquire and cultivate an audience while telling a compelling story.
- Strategy to determine Your Best Audiences
- The Top 3 Storytelling Principals
- The Step-by-Step guide to Audit and Assess Your Social Media Presence – Turn the Social “Me” to a Social “We”.
- How to Execute Your “Why” in Your Communications – The “Why” is the most important piece and will inspire your audience to action and support.
- Ideas to help your team know what needs to be adjusted to transform your current site into a cultivation and acquisition tool.
- How to Create a System to Measure Success (Key Performance Indicators)
- The guide to determine your primary and secondary audiences and define the Ideal Behavior for them – Defining what you need will help staff and audiences know what they’re being asked to do.
Here’s what you need to do to secure your discounted spot:
- Enter the coupon code PREORDER to get the discounted price (case sensitive)
Introductory pricing will end this week. Don’t miss out, enroll in the class today!
4 Liters is the next campaign from DIGDEEP, a human rights organization that defends water access. They work on the 100% donor model and generally make the world a better place. We’re collaborating for 4Liters, a next generation experience on the need for access to clean water. The campaign launches in the month of October. Here’s a few pictures of the campaign video shoot this Saturday, starring David Henrie (Little Boy, Wizards of Waverly Place ) and Jennifer Cadena (The Roommate, Premonition).
Some say it can’t be done. (I think I’ve been one of those people)
Honestly, I don’t have many good examples of great symbiotic relationships when it comes to video but I think this one does a great job.
It shows Expertise
Metro Food was dealing with the problem and Toyota’s team asks questions about process. They talk about how they want to continually improve what they’re doing and they brought that to the scenario. They didn’t get into logistics of location, personnel, and track records. They saw 2 problems and then looked to solve them. I know that’s oversimplifying but a video can only convey a few things.
It shows Caring
Both groups are passionate about their work. Metro Food wants to help people, Toyata wants to help people too. Two sides to the same coin, it’s savvy.
Both groups stay in their strengths.
The engineers from Toyota aren’t trying to belittle the group doing food distribution. They want to use their knowledge and make the system better. Both groups want the same thing and there’s a nice dance happening between the groups. No one is stepping on toes
We learn names not just brands. We see reactions and progression. I can’t tell you how many videos I see where we don’t go anywhere, it’s just facts and there’s no emotion. We are emotive beings. Hearing questions, concerns, smiles and laughter gives us the subtext.
This may look easy but it’s not. It’s simple but there was a lot of thought put into this edit. Make video like this and your partners are going to look great.
Just submitted a few pieces of our woe from this past year to the 34th Annual Telly Awards. We won 2 last year, so we’re back for more this year!
Internet/Online Commercial – Not-for-profit
United Way of Greater L.A. – Workplace Hero
It was an incredible team effort and this campaign has really resonated with audiences. Including the Mayor of Los Angeles, Antonio Villaraigosa (below)
Internet/Online Video – Documentary
Frank – ArcLight Cinemas
This short began the Behind The Curtain Series and has really resonated with viewers.
Judging begins next week and as soon as we here, you can bet we’ll be posting it. In the meantime – Why aren’t we creating your next big campaign or art piece to build your brand? Let’s get started: email me @ firstname.lastname@example.org
It’s December and I’d like to take a moment and recap all that happened this year
2012 started with a bang! We launched The Non-Profit Narrative. On location with Jones Coffee and complete with a photo booth. And thanks to so many of you, the book has been a real success. Thank you for buying it, talking about it and for your reviews!
This year we continued our work with The United Way of Greater Los Angeles. Last year we worked together to revamp their digital communications and launched a complete rebrand of their website in just 9 days. It wasn’t a lot of sleep but it was a whole lot of good.
First up, we launched a new site for their Home for Good initiative.
This group of business leaders, state officials, faith communities and non-profit partners are moving people off the street and into permanent supportive housing.
Over the summer it was all about community heroes.
Together, the team from United Way, Double Vision Inc and Portnoy Media Group all worked together to build a profile for a campaign that was dynamic, engaging and a whole lot of fun.
This was a great integration of print and digital, of traditional and new media to create this campaign.
It was incredible to see top executives from LA’s largest corporations getting involved with the campaign and making it their own.
This year we also got to work with Nnamdi Asomugha and created a PSA about the work that he cares about with the children of LA.
We also provided media and the stage production at this years Homewalk. Over 10,000 angelinos raising money for the homeless it was great! With attendees like Mark Valley from Body of Proof and Jon Huertes from Castle – Homewalk was a star studded community event!
We coordinated cameras, created the production visuals and covered the event. Homewalk is a great event that helps a lot of people but it doesn’t hurt when Kobe Bryant is the honorary chairman.
In the late summer and fall we partnered with ArcLight Cinemas, incidentally my favorite place to see a movie in the country and produced the Behind the Curtain Series.
First we met Frank an incredible man who loves film and loves to set the stage for the best possible movie going experience.
Next we met the actual man behind the curtain, the director of projection and sound Mr. John Sittig. His decades of knowledge and work with the Hollywood studios makes him a legend! My jaw dropped more than a few times at the stories he told.
This year ended with a big bang of stellar proportions. We worked with The SETI Institute and were able to spend some time talking with TED prize winner Dr. Jill Tarter. and Founder of the institute Dr. Frank Drake.
We worked together on The Communicate campaign
It was a really full and fun year and I can’t be more thankful for all the challenges and the great people that have helped make all of this amazing work happen.
For everyone here at Portnoy Media, I’m Dan Portnoy Be safe.
Last week the United Way of Greater Los Angeles (UWGLA) launched their 2012 campaign. This was a great project for our team to work on. Starting this past May, we began meeting with UWGLA staff on all of the possibilities that were before them.
A few days in the R&D labs and we had a few options panned out. Next, we worked with Jeff Millican at Double Vision Inc. to take the ideas and direction we were forging into some rough templates on look and tone. I think he really hit the mark and gave us some great options. Lastly, UWGLA staff made a choice and we were off to the races creating this video, a campaign website and full integration across social media platforms.
We’ve got a more complete version of the story in the works that will show you all the pieces as they came together (but you’ll have to be patient for now)
Here’s the video and I’d like to thank everyone who worked on it to make it spectacular. (see for yourself)