We’re thrilled to welcome our newest partner, The SETI Institute. You may have heard of them or several of their standout scientists. Just last week they made some big announcements about volcanoes on Jupiter’s “pizza moon”.
You may have heard of SETI from their esteemed researcher, Dr. Jill Tarter, this years TED Prize recipient.
Here’s Jill Tarter at a recent talk given at Google Zeitgeist
Last week we were privileged to spend some time with Jill and Dr. Frank Drake and we’ll be releasing some videos in the next few weeks.
Portnoy Media Group uses the influence of social networks to expand your organization's voice and tell your story. We connect people with your mission and enable your brand to be shared, discovered, and connected. Work with us as we empower your organization to dramatically extend your online presence and increase donations.
Last week the United Way of Greater Los Angeles (UWGLA) launched their 2012 campaign. This was a great project for our team to work on. Starting this past May, we began meeting with UWGLA staff on all of the possibilities that were before them.
A few days in the R&D labs and we had a few options panned out. Next, we worked with Jeff Millican at Double Vision Inc. to take the ideas and direction we were forging into some rough templates on look and tone. I think he really hit the mark and gave us some great options. Lastly, UWGLA staff made a choice and we were off to the races creating this video, a campaign website and full integration across social media platforms.
We’ve got a more complete version of the story in the works that will show you all the pieces as they came together (but you’ll have to be patient for now)
Here’s the video and I’d like to thank everyone who worked on it to make it spectacular. (see for yourself)
Our latest short in the Behind The Curtain Series for ArcLight Cinemas has just released. John and the team at ArcLight have been incredible to work with and we’re big fans of what they do!
Let us know what you think.
This past month we spent some time with John Sittig, Director of Projection & Sound for ArcLight Cinemas.
John is the next subject in the Behind the Curtain series for ArcLight and a true wizard. He dropped so much knowledge on us that our heads were spinning. I was thrilled to see the projection rooms, all of the digital technology that currently supports the theaters and also the 35mm and 70mm projectors with a nod to the golden age of Hollywood.
John had so many stories about premieres and big name stars and directors, our team was giddy. In fact, there was so much information we suggested to ArcLight to cut a few teasers to their Cinerama Festival (it begins this weekend, get tickets here) and they agreed.
Check them out.
Big thanks to the crew:
Producer – Tiffany Johnson
Co-Producer – Jen Fodor
Director of Photography – Ryan Prouty
Production Assistant – Matt Thornton
Editor – Justin Dial
It’s the classic story. Band comes together and makes ridiculously funny songs for several years, they create a TV program and it has a couple of great seasons on HBO. They take some time apart and have great success still. Then reform their group and help children by raising money.
The band in question is Flight of the Conchords and they’ve partnered with some kids to write a song for Red Nose Day.
I love it for the simplicity, the naiveté and for the fun it brings.
Fighting a tough battle is what every nonprofit is doing. Laughing and encouraging people while you do it, takes a huge amount of class and it’s the kind of non-profit that inspires and attracts.
Or you could just send out a mailer and tell people how terrible everything is.
Which organization do you want to be?
Super thrilled to announce the launch of a new look to DanPortnoy.com. A few months back I talked with the crew at OutThink about what it could look like, it’s function and expectations of what it could do. I chose the workshop because it’s where trial and error happen, research and development and very little judgement happens in the workshop.
Here’s Joseph Hinson (aka Cptn Safety) putting the whole thing together in just 53 Minutes!! He’s like a wizard or a genius.. or a genius wizard!
Let me know what you think and let’s connect if we haven’t already.
I met Frank a few years ago while attending a show at ArcLight Pasadena. He’s incredible to be around and he makes the movie going experience that much better – check him out!
With reserved seating, double-arm reclining chairs, a café and bar, and a sound system that exceeds THX standards, ArcLight Cinemas in Pasadena has created the ultimate movie theater experience for the movie lover. However, the state of the art theater has kept its roots in customer service. This is what makes Frank, a greeter at ArcLight Pasasdena, come alive.
Recognizing his passion and spirit, Portnoy Media Group joined Frank in telling his story and capturing his zeal for life, movies, and customer service. His goal is to be the best greeter anyone has ever met, and he does just that each evening. Welcoming guests with a grin, warm eyes, and a nod. Introducing each movie, Frank never knows exactly what he’s going to say but is fed by the audience’s excitement. Putting on his name tag and checking in with the projector technicians, Frank says, “Ready to Rock and Roll here at ArcLight.”
We had an incredible time making this piece and want to thank the whole team.
Director/Producer – Dan Portnoy
Consulting Director - Greg Helvey
Director of Photography – Marc Ritzema
Sound – Austin Storm
Key Grip - Jason Car
Clapper – Michael W. Moore
Colorist – Michael Mintz
Production Assistant – Jen Fodor
Sound Mix 1 – J.C. Sutherland
Sound Mix 2 – Chris Wygal
Composer – Josh Myers
Editor – Justin Dial
Special thanks to Sonja Kolstad and the staff at ArcLight for their input and expertise!
I can’t recommend this crew more highly – Great work!
Later this week I’ll be posting some behind the scenes pics and let us know what you think about Frank in the Comments.
The first film from ArcLight Cinemas new series of short films debuts this Wednesday. The “Behind the Curtain” series will show the personality and the excellence that ArcLight staff consistently shows in the theater experience.
We can’t wait to share it with you.
The United Way of Greater Los Angeles released the first picture from our shoot last week. We can’t wait to share the whole project with you. This campaign keys on the incredible work that so many volunteers and donors accomplish on a daily basis. The final project should be live in just a few weeks.
Let us know what you think in the comments.
Please cast a vote for my panel at SXSW this year. The vote only counts for 30% of the overall vote but I need your help to get high marks.
My session is The Non-Profit Narrative
Stories withstand the test of time and have the ability to connect us with information and emotions that we can’t easily compartmentalize. Are you communicating the story of your organization in a way that inspires or pounding the pavement for more donations?
Dan will outline how to set up a system to measure impact and connection for your organization’s story, which is crucial in bridging the gap from gimmick to sincerity. With this system in place, your organization will be in a prime position to double online giving year after year.
- How can I better communicate the story of my organization?
- How can I setup my organization’s communication strategy for the next 12 months?
- How can I build a communications strategy that addresses cultivation and acquisition at the same time?
- How do I galvanize my staff to think like storytellers when communicating our mission?
- How do we take our audience along on our journey?