Taken from the 99U Website
What’s gut churn? Radiolab creator and host Jad Abumrad describes it as the radical uncertainty that’s a core part of any creative process that really pushes the envelope. You’re entering unknown territory, and working without a map.
Using examples from Radiolab’s own evolution, Jad shares the benefits of negative feedback and how we can look out for “pointing arrows” that can help guide our work (even when it hurts).
About Jad Abumrad
Jad Abumrad is the host and creator of Radiolab, which reaches roughly 2 million people per month. He’s been called a “master of the radio craft” for his unique ability to combine cutting edge sound-design, cinematic storytelling and a personal approach to explaining complex topics, from the stochasticity of tumor cells to the mathematics of morality. Jad studied creative writing and music composition at Oberlin College in Ohio. He composes much of the music for Radiolab, and in the past has composed music for film, theater and dance.
In 2011, Radiolab received a Peabody Award, the highest honor in broadcasting, and Jad received the prestigious MacArthur “Genius” Fellowship.
Portnoy Media Group uses the influence of social networks to expand your organization's voice and tell your story. We connect people with your mission and enable your brand to be shared, discovered, and connected. Work with us as we empower your organization to dramatically extend your online presence and increase donations.
Just submitted a few pieces of our woe from this past year to the 34th Annual Telly Awards. We won 2 last year, so we’re back for more this year!
Internet/Online Commercial – Not-for-profit
United Way of Greater L.A. – Workplace Hero
It was an incredible team effort and this campaign has really resonated with audiences. Including the Mayor of Los Angeles, Antonio Villaraigosa (below)
Internet/Online Video – Documentary
Frank – ArcLight Cinemas
This short began the Behind The Curtain Series and has really resonated with viewers.
Judging begins next week and as soon as we here, you can bet we’ll be posting it. In the meantime – Why aren’t we creating your next big campaign or art piece to build your brand? Let’s get started: email me @ email@example.com
Are you creating media that elicits an emotional response? Something that is bigger than a product or a mission, something that will resonate or show truth?
Dove did an excellent job here.
From the TED blog:
Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend — not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let’s change the way we think about changing the world.
Everything the donating public has been taught about giving is dysfunctional, says AIDS Ride founder Dan Pallotta. He aims to transform the way society thinks about charity and giving and change.
Why is the double standard so great?
Why is it ok for Amazon to be strategic but not the local homeless shelter or water charity?
Launching today is the first teaser from Musician/Troubadour Justin McRoberts’ project CMYK. We’ve been working on this together for the past few months. IN the coming weeks expect interviews and further thoughts from Justin on the idea of faith in community. Check out the teaser below.
What a weekend!
A big welcome to Portnoy Media’s newest client, independent feature film – CAMP. We’re partnering with Jacob Roebuck and the Roebuck Media team for some promo and , come on, who doesn’t love CAMP?!?!?
“CAMP” is a fish-out-of-water story about investment advisor Ken Matthews (Michael Mattera), who volunteers to go to camp to impress a client, but finds himself paired with an angry, troubled 10 year- old camper named Eli (Miles Elliot, “The Mentalist”).
In addition to Mattera and Elliot, the ensemble cast includes adults Asante Jones (Parenthood), Grace Johnston (Beaches), Meredith Thomas (Nip/Tuck), Casey Leet, Janet Wood (“Law & Order: LA”), Elissa Kapneck (“Marley & Me”), Michael Otis (“The Young and The Restless”), Michael Kenyon, Josh Berry (“Crash”), Betsy Roth (“The Trivial Pursuits of Arthur Banks”). The movie features child actors Matthew Jacob Wayne (“New Girl”), Elizabeth Tripp (“The League”), Gianna Gomez (“Pop Star”), Conrad Bluth (“Criminal Minds”) and Taylar Holloman (“The Office”).
Visit the Website - TheCampMovie.com
A great video showing fine craftsmanship.
Making the rounds this morning of the web, I’ve come across 2 videos of importance. One is profound and the other much less but that doesn’t mean that it isn’t entertaining.
The first, the more meaningful to life. The difference maker of today. The video that is well executed, incredible content matched with multiple styles of great visual content and animation is To This Day Project. This short by Shane Koyczan highlights his work and part of his life journey. It resonates because it’s true and it shows passion.
The second is much less profound but it has a built in audience. The internet loves cats and they also love ninjas. So have them square off in a seemingly epic battle with some quick shots and great effects and you’ve got yourself a hit. The guys at Corridor Digital made this and check out their other great shorts (I’m a little partial to After DayZ)
So what do both videos have in common and how can they help you?
They focused on making sure their message was received by their targeted audience.
Give your audience what they want but not they way they want it. On one hand, the internet wants cats. And on the other, the internet wants ninjas. Put them together and you’ve got magic. To This Day showed a truth that we can all relate to – the underdog.
They had great shot composition.
One video was 8 minutes long and still I didn’t mind because it never droned. I wanted to know what happened to our narrator. The other shows miniature ninjas and requires the question, “How did they that?”.
- Make sure your next campaign has a direct audience.
- Make the center of the campaign a truth that your audience can relate to.
- Execute your story with excellence.
This is my brother and Clara. Sometimes when I see my brothers interacting with their kids as their dad it makes my eyes leak. My nieces and nephews are all incredible and there’s lots of them but this past year, Clara has been center stage. Joe and Joe, collectively known as The Jo(e)s, have really been through the ringer and I am so proud to call them family.
To show the journey they’ve been on, my brother made this great video.
You can read more about Clara “hanky heart” Portnoy right here – http://clara.portnoy.tv