The Lab; Portnoy Media Group Blog

New Prints from The Non-Profit Narrative


Nashville Calligrapher and tastemaker, Molly Margaret has just released 4 prints about The Non-Profit Narrative. These four prints feature popular highlights from kindle readers around the company. You can see what people are saying about the book here.


Each print is a gallery quality Giclée print on natural white, matte, ultra smooth, 100% cotton rag, acid and lignin free archival paper using Epson K3 archival inks. Custom trimmed with 1″ border for framing. Available in 3 sizes 8×8, 13×13, and 17×17.


Pick one up for the nonprofit founder, marketing manager or development director for that shot in the arm of encouragement – they’re perfect as a gift!


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Portnoy Media Group uses the influence of social networks to expand your organization's voice and tell your story. We connect people with your mission and enable your brand to be shared, discovered, and connected. Work with us as we empower your organization to dramatically extend your online presence and increase donations.

Your First 1000 Copies


“The average book sells just 250 copies”

This is bone chilling news to any author launching a book. Book selling wunderkind, Tim Grahl is launching his new book, “Your First 1000 Copies”.

Tim is the guy behind the book launch of Best Selling Authors like Hugh Howey (Wool), Daniel Pink (DRiVE, To Sell is Human), Charles Duhigg (The Power of Habit), Dan Ariely(The Honest Truth About Dishonesty), Pamela Slim (Escape from Cubicle Nation), Chip and Dan Heath (Decisive, Switch), Ramit Sethi (I Will Teach You To Be Rich) and many more.

The best part, he breaks down his system on how to build a following and get past the glass ceiling of just 250 copies.


“If I could give an aspiring writer one piece of advice, it would be to read this book.”–Hugh Howey
New York Times best selling author, Wool

Your First 1000 Copies is a must-read for authors trying to build a connection with their readers.”–Dan Heath & Chip Heath
Co-authors of Made to StickSwitch, and Decisive

“I watched in awe this year as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing.”–Pamela Slim
Author, Escape from Cubicle Nation

“Tim was an early pioneer in teaching book authors how Internet marketing ACTUALLY works”–Hugh MacLeod
Best selling author of Ignore Everybody and Evil Plans




To celebrate the launch of Your First 1000 Copies, he’s put together several bonuses for you.



Chat with my editor

A podcast episode with my editor, Matt Gartland, on the right ways to choose and work with an editor.


How to pick a title and cover

A video walkthrough on how you can confidently pick the right title and cover for your book.


YF1C for Fiction

A special podcast episode just for fiction writers on specific ways to apply the principles in Your First 1000 Copies.


How I wrote my book

A video walkthrough of all the equipment, software, people and companies I worked with to write and publish Your First 1000 Copies.


Special Pricing

For a limited time, Your First 1000 Copies is available at special low pricing.


Follow these two simple steps and I’ll immediately deliver the bonuses to your inbox.

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Some say it can’t be done. (I think I’ve been one of those people)

Honestly, I don’t have many good examples of great symbiotic relationships when it comes to video but I think this one does a great job.


It shows Expertise

Metro Food was dealing with the problem and Toyota’s team asks questions about process. They talk about how they want to continually improve what they’re doing and they brought that to the scenario. They didn’t get into logistics of location, personnel, and track records. They saw 2 problems and then looked to solve them. I know that’s oversimplifying but a video can only convey a few things.

It shows Caring

Both groups are passionate about their work. Metro Food wants to help people, Toyata wants to help people too. Two sides to the same coin, it’s savvy.

Both groups stay in their strengths.

The engineers from Toyota aren’t trying to belittle the group doing food distribution. They want to use their knowledge and make the system better. Both groups want the same thing and there’s a nice dance happening between the groups. No one is stepping on toes

It’s personal

We learn names not just brands. We see reactions and progression. I can’t tell you how many videos I see where we don’t go anywhere, it’s just facts and there’s no emotion. We are emotive beings. Hearing questions, concerns, smiles and laughter gives us the subtext.


This may look easy but it’s not. It’s simple but there was a lot of thought put into this edit. Make video like this and your partners are going to look great.

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Thai Smoking PSA Smashes Convention

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This PSA is a great example of doing something basic and poignant can be powerful. This kind of PSA goes against convention and costs almost nothing to film. The words that they wanted to communicate came out of the mouths of the people they wanted to talk to. Brilliant

How are you flipping convention on it’s head in your campaigns and engaging people in a way that they’ve never been before?


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Richard Mosse: The Impossible Image


Interesting installation from Richard Mosse

“Beauty is the mainline to make people feel something. It’s the sharpest tool in the box.  If you’re trying to make people feel something, if you’re able to make it beautiful, then they’ll sit up and listen.” – Richard Mosse

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CMYK: The Process of Life Together


“Justin McRoberts launches multimedia project CMYK: The Process of Life Together”

Bay Area Artist pushes conversation of faith and community

CONCORD, CA - Friday, June 13, 2013. It started with a letter. It spoke directly to me in that moment.” The letter was addressed to Justin McRoberts from a boy he’d sponsored for nearly a decade. This boy, now 18, told McRoberts he was “like a father” to him. Fatherhood is far from a simplistic idea for McRoberts, particularly in light of his own father’s 1998 suicide. This letter served as the first step in a series that would eventually lead to the making of the CMYK Project. Fifteen letters, fifteen songs, three EP’s, a full length album and a book chronicle what McRoberts calls  “the process of life together.” Describing the project, he says “Each song is paired with a letter written to someone important in my life. I wanted to express the particular way I see them and their journey of faith. ”

The project treads messy ground in conversations of faith, politics and sexuality. In many ways, it pokes and prods at conventional Christian thought while exemplifying the kind of love and compassion often absent in the speech of popular faith icons. Through the project, McRoberts exposes his internal monologue of issues and course corrections with emotional resonance and at the same time doesn’t feel preachy.

CMYK takes on an additional dimension with collaborative contributions from visual artists Dylan Mortimer, Macha Suzuki and Laura van Duren. Each artist created a piece as they’ve interacted with music from the CMYK project. McRoberts conducts interviews with each of the artists, both in video form as well as transcribed excerpts in the book, bringing a chorus of voices the the conversation of faith and relationship.

The book and corresponding music are available at Amazon, iTunes and on his website

Get some free music and a sample chapter of the book at Noisetrade

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The First 20 Hours

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Josh Kaufman is back with a new book on learning – The First 20 Hours. His first book, the mega-selling Personal MBA, was a brilliant approach to business and broke down massive complexities into bite size chunks for us to grasp and retain.


Like the book before it, The First 20 Hours is a step by step deconstruction of the learning process. My favorite part is that Josh gives a lot of credit to the reader. His tone/writing style is welcoming and shows the discovery of his process as he went through it. He asserts that skill acquisition comes down to 10 major principles and 10 major effective principles of effective learning. The best part: he gets to the goods. This isn’t some long book with just a few points, by chapter 4 we’re into the lab of experimentation. It’s like we’re reading his journal of trial and error of these principles being put into place.

I definitely think you should pick this book up, especially if you’re into making your life better. It’s no secret I’ve been in the Kaufman camp for some time and my own experience is that Josh knows his stuff. He’s thoughtful, intelligent and has a track record of killer insight.

Skill acquisition can be deployed for learning storytelling, communication or effective social media engagement – don’t wait, get started today!




Grab The First 20 Hours today!

On Amazon



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Frank Takes Home A Telly


Yesterday I received word that the short from the Behind the Curtain Series “Frank” won a Telly Award. WOO HOO!

Some info on the Telly’s

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.

The short was awarded a bronze in the documentary category and I couldn’t be more thrilled. A big THANK YOU to everyone involved.

Consulting Director - Greg Helvey

Director of Photography – Marc Ritzema

Sound – Austin Storm

Key Grip - Jason Car

Clapper – Michael W. Moore

Colorist – Michael Mintz

Production Assistant – Jen Fodor

Associate Producer – Tiffany Johnson

Sound Mix 1 – J.C. Sutherland

Sound Mix 2 – Chris Wygal

Composer – Josh Myers

Editor – Justin Dial

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DIGDEEP Right to Water Project, an LA-based human rights organization, is our latest co-conspirator for all things good. I can’t share a lot of the details just yet but it’s going to be a lot of fun.

I’m super thrilled to join forces with this team of smart, energetic world changers – take a look!

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P.S. They create playlists monthly and call it Thirsty Thursdays – check out the latest mix

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In the Studio with Eric Shouse



Good friend and talented musician, Eric Shouse invited me to the studio last week. Here’s a look at what he’s up to.



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