The Lab; Portnoy Media Group Blog

PMG – Sizzle Reel


We’ve been moving and shaking, creating campaigns and stylizing stories that connect with audiences around the globe. I’d like to bring the same expertise to your next campaign, series or commercial. From music videos to short films, commercials to promotional campaigns – I love working with companies and organizations that want to connect and engage. Shoot me an email or call 626.487.9823 and let’s get started on elevating your project to the next level.

Portnoy Media Group uses the influence of social networks to expand your organization's voice and tell your story. We connect people with your mission and enable your brand to be shared, discovered, and connected. Work with us as we empower your organization to dramatically extend your online presence and increase donations.

Laundry Love Santa Ana Turns 5!

The 3rd Thursday of the month a group of people get together and turn a laundromat into a community hangout where the laundry is FREE. Bravo to Scott Overpeck and his team.

Check out the video we produced for them.

“5 whole years. That is 60 events. That is 1050 pounds of laundry detergent. That is 1800 individuals and families given dignity, friendship and the opportunity to wash their clothes. That is 6000 loads of laundry. That is 6000 dryer sheets. That is $30,000 given by folks just like you. Learn more and get involved at


Joss Whedon, Jo3Bot and Gallery 1998

Great time at Gallery 1998 for the release of the Joss Whedon Show!

We talked with Joss, Seth Green and the artists about their favorite parts to the Whedon-verse.


Artist Profile – Joey Spiotto

jo3bot2Pop Culture maven Joey Spiotto (Jo3bot) is an artist and creator in Los Angeles. His first solo show debuts August 1, 2014 at Gallery 1988 East. He’s also on a panel for Tee Fury at San Diego Comic-Con this  Saturday at 6:30-7:30pm Rm.7AB, Join @JoeySpiotto,     & !!

Connect with Joey Online

And don’t forget to head to Gallery 1988 East next weekend for the premiere of Joey’s show!


These Dry Bones


Over the last several months I’ve been collaborating with Eric Shouse of the band Closer by One to create a visual palette that reinforces the themes in “These Dry Bones”. When I heard the song, it sounded to me that the big takeaway was the idea of longing or more specifically the desire to be close to a loved one.

Through a few iterations we put together the idea of a traveler heading through a post apocalyptic world trying to get back home. I borrowed ideas and shots from Book of Eli, Terminator, the Road and Mad Max.

Take a look and see for yourself.


I’m thrilled to launch this video and owe a lot of people some big thanks!


In Order of Appearance:
Female Voice Over – Natalie Sisson
The Man – Eric Shouse
Cannibal #1 – Evan Richmond
Cannibal #2 – Mark Dorman

Written, Directed and Produced by Dan Portnoy
Director of Photography – Nate Harrison
2nd Camera – Zach Peckinpah
Editing/VFX – Won Novalis
Wardrobe Consultant – Morgan Lee Kestner


Let me know what you think!





Great video from the SoundWorks Collection on the uses of sound to inspire creativity at the beginning of the process and inform the audience in the finality of a project. If you haven’t seen How to Train Your Dragon 2 yet – Make a point to see it, it’s absolutely fantastic!


2014 Telly’s = 3 WINS!

telly I just received word that we received 3 Telly’s for a couple of projects and I’m super thrilled to tell you about them.

United Way of Los Angeles

The Workplace Hero Campaign – Internet/Online Commercial – Campaign – Not-for-Profit facebook cover photo 6-2   In what was easily one of the most fun projects to create, The Workplace Hero Campaign for The United Way of Los Angeles was firing on all cylinders. When building this campaign, it was difficult because or solution had to have the ability to expand or contract depending on the place or format. Plus, with any campaign in Los Angeles, had to be ready for the media savvy and multi cultural market.  Here’s the video: The campaign has raised over 100 Million so far in the past 2 years for The United Way of Los Angeles. Workplace Heroes has been used in conjunction with several corporate partners Like Enterprise Rent-a-Car, JPL, Lockheed Martin, UPS, and even the Mayor of Los Angeles got in on the cape and goggles action. Lockheed martin-2 enterprise-rent-a-car-taking-part-2

Big Thanks to:

Graphic Design – Jeff Millican at Double Vision Inc. Website – Tim Grahl and Joseph Hinson at Outthink Group Director of Photography – Ryan Prouty from Picture Block Produced by Tiffany Johnson, Jen Fodor, Dan Portnoy Directed by Dan Portnoy Visual Effects – Won Novalis for Abandon Films Editing – Justin Dial Hair and Makeup – Amy Holiber, April Metcalf Music – The Daylights Photograhy – Nathan Winston Actors – Lynn Downey Braswell, Dan Braswell, Isaac Johnson, Chris Artola, Angeline Woo, Teena Mazing, Jacqueline Caruso, Josh Roberts, Melissa Chinchilla, Sean Anthony Kaleialoha Nereu,    United Way of Los Angeles Staff – Elise Buik, Maria Weist, Taulene Kagan, Jessica Yaz, Elian Ohebshalom, Bentley Coplin, Rachel Stich, David Bruce, Florence Chan, Cathy McClure, Christine Magiotta, Taj Wood, Dana Szyka, Chris Ko, Sarah Oesterle, Lisel Dotson, and Chris Sanchez.   mayor of LA - Anthony Villaraigosa-2

4Liters – DIGDEEP

Take The 4Liter Challenge – Internet/Online Commercial – Editing Take The 4Liter Challenge – Internet/Online Commercial – Not-for-profit This project was lot fun too. The concept was already in full swing before our involvement. I was brought in to produce and then due to some scheduling conflicts, direct the project. A great cast, featuring David Henrie (Wizards of Waverly Place, How I Met Your Mother), Jen Cadena (Bigger than the Beatles, The Roommate), and the vocal stylings of Drake Bell (Ultimate Spider-man, Drake & Josh) The idea was to communicate all the different ways that the audience (15-40) takes water for granted without making people feel guilty. Put a positive and active spin on Produced by Michael W. Moore, Audrey Lecker, Dan Portnoy Director of Photography – Ryan Prouty for Picture Block Directed by – Dan Portnoy Editing and VFX – Won Novalis of Abandon Films Hair Makeup – Jenny Calderon Concept by Max Lanman Written by Max Lanman and George McGraw

Don’t Be Afraid Of The Blank Sheets

10398751664_86fa892a53Ricky Nierva is the production designer on the movies UP and Monsters University and in this TED talk Ricky helps us see his work and talks about how fear can be paralyzing. Wait until you hear about the relationship between Carl and Russell.


Help, I need your feedback!

Over the next few months, I’m launching a few different projects and I’d like to get some feedback on what you’ve thought of previous work.  Would you help me out by taking 30 seconds to fill this out?





“Don’t try to change the structure of the outside world [hoping that] then you’ll be fine, then you’ll be creative and then you’ll be brave. No. First, figure out how to be creative and brave and courageous, and the outside world will change on your behalf…”

Creativity, creation of art and dancing with fear/”The Resistance” is consistently on my mind lately. I really dig this conversation with Seth Godin and thought you would too.