The Lab; Portnoy Media Group Blog

Save Us Batkid!

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This is just one possibility for a non-profit willing to highlight the work they do.

I know, you’re thinking, “What non-profit wouldn’t do this?” Answer: most of them. It’s hard for nonprofits to get out of their own way. Make-A-Wish Foundation was not one of them. I’m sure there were discussions and lots of back and forth and preproduction and excitement before Batkid Day on November 15, 2013 but they figured it out.

Make-A-Wish brought in an experience filmmaking team of Director, Dana Nachman and Producer Ian Reinhard or maybe Ian and Dana pitched the idea. Regardless, they let/make it happen.

And now Make-A-Wish has a global phenomena that is now ultra scalable in a 90 minute retelling of their social media juggernaut. THIS IS HOW YOU WIN IN STORYTELLING!

Good Story + Brand Interaction + Documentation / Multi-media platforms = SO MUCH WINNING.

Do you want to see this? Me too.

Do I think it’s a huge commercial for Make-A-Wish Foundation as well as a feel good story? YES!

Do I think Make-A-Wish has a marketing funnel to have you sign up for emails, a set of autoresponders and to move you to support financially all that they are doing? DUH, YES!

Do I think Dana and Ian have a HUGE hit on their hands? BIG TIME. Already happening. Check out the film festival laurels, they’re making it happen.

 

So why doesn’t this happen more often?

Great question. Here’s the simple answer, it comes down to vision and resources. Most nonprofits are stuck putting out fires. They get so used to that process that they forget why they’re doing this in the first place. I totally sympathize but please for the sake of everything you hold dear, adjust your schedule to allow to see possibilities. However, some marketers have the ability to see what’s next and lack the funding. Look for partners, don’t do this alone. It’s not the job of an organization to know about film festivals, production budgets; so why not find a partner that knows that information? Plus, money always follows ideas. Make time for a great idea, figuring it out is the easy (easier) part.

 

What are the possibilities for your organization?

  • Make time in your weekly schedule for the unknown. I block off Friday afternoons for a “What if” session. It doesn’t matter when, it matters that you do it.
  • Check out 35 Days to Telling a Better Story – It’s a daily email I’ve created to help you in your creativity no matter your discipline. Fundamental principles on constantly creating great content. Sign up here.

 

 

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Portnoy Media Group uses the influence of social networks to expand your organization's voice and tell your story. We connect people with your mission and enable your brand to be shared, discovered, and connected. Work with us as we empower your organization to dramatically extend your online presence and increase donations.

Connecting Scenes, Connecting Story

I love this piece from Tony Zhou as he explains the difference in lists to connecting scenes and parts of stories….

Meanwhile back at the ranch…..

Don’t forget to use this to connect scenes and action.

Therefore: How other characters will react to that fact. It could be positive or negative.

But: Implies a change in direction.

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Stefan Sagmeister: The power of time off

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I started my morning with this TED talk, thought you’d want to hear it too.

 

Sidenote: New podcast episode from CJ Casciotta and Sounds like a Movement. It’s an interview with Elle Luna and it’s what got me on the path to watch Stefan’s talk this morning.

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Check it out here.

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Setting Creative Goals in 2015

SHIP IT!

At the end of 2013, I realized I wasn’t producing enough. As a result I wasn’t thrilled with my creativity for the year. I get the most satisfaction from creating and then sharing. Instead I spent 2013 doing a lot of things that brought little satisfaction, so I knew that had to change.

People set goals, successful people have systems.

For 2014 I set up a system that would result in shipping a new project per week. Thinking thatI could reflect at the end of the year on 52 projects would be amazing. They could be cross discipline (Writing, directing, editing) but they had to be finished – one per week average. They could be for a client or for myself if business got slow. Whatever it takes to share something with a weekly average.

In the beginning of November I started adding up my totals to see how on target I was. Happily I was ahead of the curve but didn’t realize how much  – I finished 2014 with 65 projects completed.

I can’t tell you what a joy it was to hit the goal and then move past it. Such a a big personal achievement reset the bar for me and 2015 goals has to ratchet up as well.

Need help creating a system for your creativity this year? I can help with that. Shoot me an email dan@portnoymediagroup.com and let’s get cracking! More info on coaching here.

 

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Start 2015 With A Creative Bang!

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“If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.” –Jim Rohn

Is your creativity stuck in a rut? Looking for a boost in the results department of your business this year?

Shoot me an email for coaching and we’ll talk weekly about where you are and how to get better.

Together we’ll:

  • Break down your systems and create new ones (if needed).
  • Collaborate on solutions.
  • Find your greatest value on your team.
  • Improve your communication & marketing.
  • Start that new project that you’ve dreamed of but were uncertain how to make it a reality.
  • Make you a better leader for your team.

This is ideal for:

  • The creative executive looking to maximize their work.
  • The first-time author looking to launch their first book.
  • The author looking to make a big splash with their next release.
  • The creative trying to maximize their workday for creative output.
  • The entrepreneur who feels stuck.
  • The non-profit professional looking to create a great campaign.

I’ve spent 20 years creating and evaluating complex systems for small companies and multi-million dollar juggernauts.

Let me bring that expertise to you and your business.

Email me today dan@portnoymediagroup.com

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End of the Year – Loyola Law School

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Here’s a piece we did with Loyola Law School. Give it a look.

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Get Set for S.T.E.A.M.!

Foothill Christian School was looking for some help to get across a complex plan for updating and improving the integration of Science, Technology, Engineering, Arts and Math or S.T.E.A.M.

We worked with their team to build a script and profile that would be entertaining but also easily understandable. The concept was to let our host walk us through what was happening at the same time interacting with their environment. We thought it would be great to do this though long takes. The final product is just 6 shots, 35 actors under the age of 12, and a whole lot of love.

Check out these behind the scenes shots taken by Adan Pena.

Foothill Christian also used Instagram, Twitter and facebook to help let their community know about the event and to tease what was coming up at their gala banquet.


PMG – Sizzle Reel

 

We’ve been moving and shaking, creating campaigns and stylizing stories that connect with audiences around the globe. I’d like to bring the same expertise to your next campaign, series or commercial. From music videos to short films, commercials to promotional campaigns – I love working with companies and organizations that want to connect and engage. Shoot me an email dan@portnoymediagroup.com or call 626.487.9823 and let’s get started on elevating your project to the next level.


Laundry Love Santa Ana Turns 5!

The 3rd Thursday of the month a group of people get together and turn a laundromat into a community hangout where the laundry is FREE. Bravo to Scott Overpeck and his team.

Check out the video we produced for them.

“5 whole years. That is 60 events. That is 1050 pounds of laundry detergent. That is 1800 individuals and families given dignity, friendship and the opportunity to wash their clothes. That is 6000 loads of laundry. That is 6000 dryer sheets. That is $30,000 given by folks just like you. Learn more and get involved at http://laundrylovesantaana.com

 


Joss Whedon, Jo3Bot and Gallery 1998

Great time at Gallery 1998 for the release of the Joss Whedon Show!

We talked with Joss, Seth Green and the artists about their favorite parts to the Whedon-verse.

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