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Making the rounds this morning of the web, I’ve come across 2 videos of importance. One is profound and the other much less but that doesn’t mean that it isn’t entertaining.

The first, the more meaningful to life. The difference maker of today. The video that is well executed, incredible content matched with multiple styles of great visual content and animation is To This Day Project. This short by Shane Koyczan highlights his work and part of his life journey. It resonates because it’s true and it shows passion.

 

See more from Shane here 

 

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The second is much less profound but it has a built in audience. The internet loves cats and they also love ninjas. So have them square off in a seemingly epic battle with some quick shots and great effects and you’ve got yourself a hit. The guys at Corridor Digital made this and check out their other great shorts (I’m a little partial to After DayZ)

 

So what do both videos have in common and how can they help you?

They focused on making sure their message was received by their targeted audience.

Give your audience what they want but not they way they want it. On one hand, the internet wants cats. And on the other, the internet wants ninjas. Put them together and you’ve got magic. To This Day showed a truth that we can all relate to – the underdog.

They had great shot composition.

One video was 8 minutes long and still I didn’t mind because it never droned. I wanted to know what happened to our narrator. The other shows miniature ninjas and requires the question, “How did they that?”.

Action steps

  • Make sure your next campaign has a direct audience.
  • Make the center of the campaign a truth that your audience can relate to.
  • Execute your story with excellence.

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