It’s possible you missed it. It might’ve slipped right under your nose. In between the trouncing of Notre Dame at the hands of Alabama last night- an incredible ad launched.
The ad was for Monsters University – the upcoming prequel to Monsters Inc.
It’s a great melding of buzzworthy content and seamless hat tips and winks to the audience. It’s brilliant!
I had been tricked, hoodwinked even bamboozled! But I wasn’t mad, instead I loved it all the more.
Notice the dynamic, positive message wrapped in fun!
Remember, one of the crucial rules in storytelling is to: Give your audience what they want but not the way they want it.
What are some ways your next campaign can mimic current lines of communication and then reveal a fun surprise?
PS. Check out the photo realistic preview of The Blue Umbrella – The short that open’s in front of Monsters University