“Whether you download this book onto your e-reader or flip through the pages of the paperback version, this is a great read for anyone in the nonprofit sector. As many of us know, engaging content is the key to attracting people and dollars toward our missions. Yet so much of our sector is mired in mundane philanthropy-speak that we have forgotten the importance of creating a compelling, heroic narrative to describe our work. Applying the idea that all organizations have great stories to tell, Dan Portnoy encourages nonprofits to interpret fundraising and engagement through the perspective of storytelling.”
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