A Tale of Two Music Projects

This summer I went Kickstarter/Indie GoGo crazy and backed a lot of projects. I couldn’t help myself. So many connections were making great cases why they needed to be funded.

I really dig the crowd funding at Kickstarter/Indie GoGo because I can feel like a venture capitalist without providing thousands, a small donation of at least $25 usually allows me to get the inside track on upcoming creative work.

In the last 2 weeks I’ve received 2 albums that I backed this summer. Each project was wildly different (one was a singer/songwriter personal project and the other was a big bad rock album) but both were very interesting to me, so I backed them.

I’d like to talk about service after the sale.

Each one of us that invested in the project joined a tribe. We were causally giving to see the fulfillment of a project happen. This could also lead to other successes in the future, but at a minimum it was to see the completion of the project and receive our perks in return. Each project creator has an opportunity to tell the story of the project, the story of where they are creatively or even their own story. It’s not hard to share a story, but you just need to be mindful that that’s what happening.

I got to witness the magic of the moment and it was beautiful.

Due to my investment each artist had sent me an email or given me a call for some of my perks. One was stiff and obligatory, the other was excited and passion filled. The passion in our interaction had to due with a thankfulness to complete a dream or have the ability to pursue happiness in their art. I got to witness the magic of the moment and it was beautiful.

This week, each band sent me an email with the finished album. One was a great HTML email that was personally addressed (It said, “Dear Dan”) and the other was a generic, text only email. Both of these interactions fulfilled what they said they would do.

Here are some key lessons for companies and organizations in these interactions.

  • Anticipate By thinking through the interactions that they’d have with each donor/investor – they were able to communicate in a way that is friendly and engaging. Conversely, by walking through the motions, the other group has done nothing to engender further interaction, positive feelings or access to my network of other potential donors and investors. It’s in your best interest to take a few moment and think about that interaction. Call it sales process, call it donor care but make sure you DO IT!
  • Bring passion to the interaction. Do you want this to happen or not? If yes, then make sure I know. Be kind, be energetic and give credit to your donor/investor.
  • Use inclusive language. Teach investment bought a seat in the boat of adventure on this project. As the captain, conductor and host of this adventure make sure you’re using a lot of “we” and together”. We want to belong to something and that belonging is a deep well of goodness.
  • What’s next? Help them know what’s on the horizon. Is there a next project? A tour? Something I can share with my network about what I’ve been involved in? Gain access to your investors network and a warm introduction to hundreds of possible additional donors/investors. You’re making them look good and they’ll make you look good.

 

Go forth and engage – it’s worth it!


Send to Kindle