The Superbowl is the biggest spectacle of commercial marketing on the planet.  The biggest products and films of the year partner with the best and brightest agencies in a battle royale for prominence in capturing our attention and swaying our buying patterns.

Here’s about as many as I could find.

The New Breed

LivingSocial – “It’ll Change your life”

Not sure if I was supposed to move down the road to cross dressing or subscribe to the service.

Bridgestone – Reply All

A hilarious depiction from the cubicle farm.

Motorola Zoom Tablet – 1984 revisited

I wasn’t as big a fan of it. the commercial is fine but the growing trend of commercials stealing from other commercials (T-Mobile’s current campaign – “I’m a T-Mobile”) doesn’t excite me at all.

Career Builder – Monkeys Driving a Car

Continuing on the same campaign of the past few years, it’s not bad but might be treading the same ground, besides it’s no “punching a koala”

The Daily – What a Wonderful World

ETrade.com – The Tailor

Meh

Best Buy – Buy Back

Anytime there’s a blending of Beiber and Ozzy I’m in! Th best is the last shot featuring a balding Beiber saying he “Looks like a girl” ALL ABOARD!!

HomeAway.com – Test baby, Ministry of Detourism

Test baby?!?!?! It’s a funny premise, but flinging a baby at a window??? In truth, I nearly spit out my food in an effort to not die from choking because I started laughing.

Groupon – Tibet and Tmothy Hutton

The backlash has ALREADY started about this campaign which means it may have done it’s job to be memorable. Racism and branding is never a good mix but I thought it was more the juxtaposition of care of culture to care of wallet.

Teleflora.com- “Write what’s in your heart”

Further proof in the argument that “Guys are just not that deep” – Great Commercial! “So you sent that..” Faith Hill was dang funny in it. for only having 2 lines.

The Cars

Chevy Cruze – Retirement Home

…..

AUDI – Escape Traditional Luxury “Hit ‘em with Kenny G”

This was a winner on so many levels. Several set ups, “Release the hounds” “Hit ‘em with the Kenny G” and then to find out it’s an AUDI commercial – well done!

Chevy – Tommy

Cute but not compelling.

KIA Optima – Epic Ride

BMW – Expansion in recession

BMW – Diesel Ch-ch-changes

Chevy Cruze – Facebook

I’m not interested in a car that can read my facebook updates – This commercial shows technology but I don’t really get the connection to how it’s a great reason to intersect with my life.

Chevy Camaro – Miss Evelyn

VW – The Force

This is by far the winner of the entire Superbowl. This commercial leaked earlier this week to a ravenous 13 MILLION VIEWS!!! And then for those who hadn’t seen it already , it was the belle of the ball!

Carmax – I Feel Like

Hilarious!

Mini – Cram it in the Boot!

This commercial made me feel weird.

Camax – Customer Service

2out of 5 stars

Chrysler – Detroits Luxury

I used to live in Detroit and I didn’t enjoy it but this commercial did a great job of drawing on nationalistic emotions from the time when of Detroit was building our country after World War II. I think it was great and then Eminem came in – help a brother out???

Cars.com – Online reviews

Bridgestone – Carma

Cute

VW – 21st Century Beetle

I’m hooked, I won’t be purchasing but a great use of The Mystery Box.

Mercedes Benz – 125 Years in the Making

Hyundai – Anachronistic City

Hyundai – Deprogramming

The Films

Kung-fu Panda 2

Fast Five

Battle Los Angeles

Thor

Captain America: The First Avenger

Cowboys Versus Aliens

Transformers: Dark of the Moon

Super 8

Great trailer because it didn’t give away the entire movie, a trend that seems to be going away.

Pirates of The Caribbean: On Stranger Tides

Rango

Limitless

Food, Beer and Drinks

Bud Light – Kitchen Makeover

Bud Light – Product Placement

Budweiser – Old West Tiny Dancer

Brisk – Eminem Claymation

Coke – Fireworks

Coke – The Border/Diplomacy

Stella Artois – She is a thing of beauty

Snickers – Logger/Comedian Divas

What was your favorite commercial?? And if you can tell me why – how did it connect with you or intersect your life?

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