The Superbowl is the biggest spectacle of commercial marketing on the planet. Â The biggest products and films of the year partner with the best and brightest agencies in a battle royale for prominence in capturing our attention and swaying our buying patterns.
Here’s about as many as I could find.
The New Breed
LivingSocial – “It’ll Change your life”
Not sure if I was supposed to move down the road to cross dressing or subscribe to the service.
Bridgestone – Reply All
A hilarious depiction from the cubicle farm.
Motorola Zoom Tablet – 1984 revisited
I wasn’t as big a fan of it. the commercial is fine but the growing trend of commercials stealing from other commercials (T-Mobile’s current campaign – “I’m a T-Mobile”) doesn’t excite me at all.
Career Builder – Monkeys Driving a Car
Continuing on the same campaign of the past few years, it’s not bad but might be treading the same ground, besides it’s no “punching a koala”
The Daily – What a Wonderful World
ETrade.com – The Tailor
Best Buy – Buy Back
Anytime there’s a blending of Beiber and Ozzy I’m in! Th best is the last shot featuring a balding Beiber saying he “Looks like a girl” ALL ABOARD!!
HomeAway.com – Test baby, Ministry of Detourism
Test baby?!?!?! It’s a funny premise, but flinging a baby at a window??? In truth, I nearly spit out my food in an effort to not die from choking because I started laughing.
Groupon – Tibet and Tmothy Hutton
The backlash has ALREADY started about this campaign which means it may have done it’s job to be memorable. Racism and branding is never a good mix but I thought it was more the juxtaposition of care of culture to care of wallet.
Teleflora.com- “Write what’s in your heart”
Further proof in the argument that “Guys are just not that deep” – Great Commercial! “So you sent that..” Faith Hill was dang funny in it. for only having 2 lines.
Chevy Cruze – Retirement Home
AUDI – Escape Traditional Luxury “Hit ‘em with Kenny G”
This was a winner on so many levels. Several set ups, “Release the hounds” “Hit ‘em with the Kenny G” and then to find out it’s an AUDI commercial – well done!
Chevy – Tommy
Cute but not compelling.
KIA Optima – Epic Ride
BMW – Expansion in recession
BMW – Diesel Ch-ch-changes
Chevy Cruze – Facebook
I’m not interested in a car that can read my facebook updates – This commercial shows technology but I don’t really get the connection to how it’s a great reason to intersect with my life.
Chevy Camaro – Miss Evelyn
VW – The Force
This is by far the winner of the entire Superbowl. This commercial leaked earlier this week to a ravenous 13 MILLION VIEWS!!! And then for those who hadn’t seen it already , it was the belle of the ball!
Carmax – I Feel Like
Mini – Cram it in the Boot!
This commercial made me feel weird.
Camax – Customer Service
2out of 5 stars
Chrysler – Detroits Luxury
I used to live in Detroit and I didn’t enjoy it but this commercial did a great job of drawing on nationalistic emotions from the time when of Detroit was building our country after World War II. I think it was great and then Eminem came in – help a brother out???
Cars.com – Online reviews
Bridgestone – Carma
VW – 21st Century Beetle
I’m hooked, I won’t be purchasing but a great use of The Mystery Box.
Mercedes Benz – 125 Years in the Making
Hyundai – Anachronistic City
Hyundai – Deprogramming
Kung-fu Panda 2
Battle Los Angeles
Captain America: The First Avenger
Cowboys Versus Aliens
Transformers: Dark of the Moon
Great trailer because it didn’t give away the entire movie, a trend that seems to be going away.
Pirates of The Caribbean: On Stranger Tides
Food, Beer and Drinks
Bud Light – Kitchen Makeover
Bud Light – Product Placement
Budweiser – Old West Tiny Dancer
Brisk – Eminem Claymation
Coke – Fireworks
Coke – The Border/Diplomacy
Stella Artois – She is a thing of beauty
Snickers – Logger/Comedian Divas
What was your favorite commercial?? And if you can tell me why – how did it connect with you or intersect your life?