Podbusting, NPR and Portnoy Media

Photo Credit: Forrest MacCormac

PodBusting, the newest trend in TV advertising, and what some are crediting for a 10% increase in TV ad sales , are up for a lot of debate. I was fortunate to talk with Neda Ulaby on a report on NPR this morning.

Check out the report here

I wrote a post back in August about the Mad Men ads that Unilever created – here’s my expanded take on podbusting.

What do you think of the podbusting trend?  Does it infuriate or delight?

The “experts” say it’s a way for products to get a jolt of good feelings from a show. Do you agree with them?