I’ve got a business coach.   At first, I wasn’t too excited about this idea because as a future mogul I should just know everything, right?   What crazy lies we believe in the search for success. There’s a process to everything and one of the guys I always watch is Richard Branson (He talks a lot about failure/risk here) The process of becoming is crucial and isn’t a quick road.

As a business owner I’d often connect with other entrepreneurs and talk about what was working for us and what wasn’t – specific problems that I just couldn’t solve. (Most instances they were because I couldn’t see the forest through the trees.) These times were always rewarding but were never often enough for major progress to happen. In the summer of 2010 I met Josh Kaufman through a gift of his time. At the time, I didn’t realize this was a princely gift. He’s the curator of the Personal MBA and I’d heard of this upstart taking on the status quo and I liked it!

In that hour we talked about a lot: Who I was, where I was going, what I wanted in life – giving Josh a rough picture about my business. I talked for about 45 minutes and in the last 15 minutes I got some homework. It wasn’t the answers, “Dan, here are the missing 8 steps to your million dollar equation.” It was direction.

The homework consisted of:

  • 4 books to read
  • Some research on why my business was in certain scenarios (Cash flow, strategic partnerships, etc)
  • An encouragement to limit my involvement in a myriad of projects. Focus on what I’m good at and say no to the rest. (Chris Brogan’s reminder yesterday seems appropriate)

It was a great conversation – Josh is an Input guy and so am I so he loaded me up with info that I’d be able to reference again and again. He put tools in my hands that I didn’t even realize I had access to and helped me cut through the non essentials. As a result I found out I wasn’t charging enough for my services and that changed the posture of my business.

About a month or so later I was able to work with Josh on a weekly basis and it’s been an amazing time. His cultivation of my brain culture (not sure that’s a real thing but I like the sound of it) has forced me to work on my business not just in it.  There’s been a lot of goal setting and working toward serious life change (unshackling from the computer).

I tell you all of that to let you know that you can gain access to his brain.

Josh just released “The Personal MBA – Master the Art of Business” and it’s a monster.  It’s a systematic approach to business for the lifelong learner.  Over 370 pages on systems, value, marketing, reworking your brain to get past crippling fears and move to motivation, and so much more.  I started reading it last week and it already feels like our weekly phone call with his encouragement to “Keep Going”  and consistent nuggets of knowledge.

Here’s a video about the book – plus, meet Josh

It also doesn’t hurt that he’s been featured in Fast Company, Business Week, Time Magazine and the list goes on. So don’t be dumb and give your business the shot in the arm it needs to make 2011 the best yet!

Check out The Personal MBA.com

Buy the Personal MBA (On Kindle too)