Thanks to my friend, Ryan Sisson (website), for posting this fantastic talk from Simon Sinek via facebook.

Please take the 18 minutes and check out this talk:

I’ve never heard of Simon Sinek before but I’ve come to trust the crew picking speakers at TED to be on top of their game. Personally I found the story of Samuel Pierpont Langley to be the largest tragedy in this talk. The guy with the most promise and possibility let the Wright Brothers run away with the technology. Discovery was his primary objective and became blind to seeing any other possibilities, what other markets could he have leveraged his knowledge into and connected to the masses, made money or influenced technology.

How does your company engage it’s clientele? Is your why the inspiration or the response?

Pick up Mr. Sinek’s book Start With Why