Join Social Media maven Mark Horvath (@hardlynormal) for your morning cuppa at South by Southwest in Austin, TX. (SXSW)
Each morning Mark will chat about using Social Media for Social Good with a panel of genius communicators in the world of tech and non-profit. His guests have each set the standard for “now communication” within their niche.
The show films live in The Beacon: Lounge with a Conscience (NonProfit Lounge) March 13, 14 & 15th and will be airing online at The What Gives Ustream account.
Guest Lineup

Chris Brogan
President of the New Marketing Labs (www.newmarketinglabs.com), widely-read blogger, trendsetter, and co-author of the breakaway book, Trust Agents.

Beth Kanter
Author of “Beth’s Blog: How Non-Profits Can Use Social Media,” expert consultant to the non-profit world on Social Media strategy.

Jeff Pulver
Technology Anthropologist, Entrepreneur, Storyteller and Producer of the #140 Conference.

Kari Saratovsky
VP of Social Innovation, The Case Foundation (http://www.casefoundation.org/)
Chris Noble
President of Cause Media Group

Tony Steward of LifeChurch.tv
Known for their large-scale community creation muscle, LifeChurch.tv will share about the ins and outs of community interaction.
The Hardly Normal Cup of Coffee is a morning broadcast not to be missed. These discussions will infuse tech heads with an informational buzz sure to wake the mind and heart. Mark Horvath, a homeless advocate and hope coach by nature, will lead an new interview conversation each day at the non-profit lounge. Each episode will stream live to his InvisiblePeople.tv website.
With the world getting flatter and flatter, the lines of best practices on the web for non-profit and for profit businesses is becoming slim, the distinction is in the approach.
Strategic Partners
The Beacon is located on the 3rd floor of the Austin Convention Center, Room 8B—smack in the heart of the Greater Good Campus.




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