The Lab; Portnoy Media Group Blog

Before He Was #1 at Amazon.com

Ramit Sethi - I will teach you to be rich

Today’s a big day in the world of Ramit Sethi. His new book I Will Teach You to Be Rich just reached the top slot on Amazon.com

He’s giving away Free Kindle’s and thousands of dollars as promo when you buy the book at Amazon or from Barnes and Noble.com (Currently #13) I personally bought the book this morning because Ramit knows what’s going on financially.

I did some searching through the Portnoy Media archives and found an interview with Ramit from 2006 before he was the big dog he is today. This was taken from the Biz-Ops Podcast and also features Tim Grahl of Out:think Group. The biz ops podcast was a show I got to co-host for Dane Carlson and his Business-Opportunities web network which has been a giant leader as the largest business website.

I get a kick out of it because it was 3 years ago and although trends change and our financial climate has changed drastically – Ramit still gives solid advice. Give it a listen, click the play button below.


The Elevator Pitch for Danversations

I meet a lot of interesting people in my travels and I thought it would be great to share that with you. The quick interviews will be from professionals in all areas of media. From authors and musicians to new media professionals and filmmakers – hear what they’re doing and why it matters, all with a distinct “Portnoy” flavor. First episode launches March 17th.

Portnoy Media Group uses the influence of social networks to expand your organization's voice and tell your story. We connect people with your mission and enable your brand to be shared, discovered, and connected. Work with us as we empower your organization to dramatically extend your online presence and increase donations.

Post Idea Camp

Cynthia Ware from The Digital Sanctuary grabbed me for an interview while at Idea Camp. I’m always getting asked, “I see you attached to so many different project, what exactly do you do?” The next time I get asked I think I’m just going to send this link to them. Thanks Cynthia!

As far as Post Idea Camp thoughts..

I feel very fortunate to meet, hang out with and develop relationships with attendees and speakers alike. Idea Camp is definitely the kind of conference I’d like to be a part of again.

I personally really enjoyed the session I got to facilitate (How to Tell Your Story through New Media – and Save Money), it was a room of about 25 sharp people. With questions ready, we railed through some serious real world issues on how to make media work in the context of church and business. It was a great exchange of solutions and opinions about what other media directors, developers and filmmakers were using to make their lives easier.

Here’s a couple solutions and recommendations from the session:

WordPress – It’s CMS (Content Management System) a blog tool and pretty much anything else you can imagine. I think it’s a great foundation to a digital presence. (it’s also free)

Twitter – It’s such the buzzword right now. If you AND you’re organization aren’t on Twitter – you should change that. Caution: Please don’t launch a campaign to tell everyone how cool your organization is. Think of it as a segue to talk to a crowd of people.. what would your opening line be? Plus, there’s a bunch of additional tools to make twitter do whatever you want it to.

Mobile Cause – I love this! For under 4K a year your non profit has a number to promote for stadium appearances, speaking engagements or talking with small groups. The phone is the future appliance of communication.

Harness low/no cost multimedia tools to accentuate your brand like Vimeo, and Facebook Applications.

I’m looking forward to next year’s Idea Camp. Big thanks to Charles Lee for the opportunity.


LA Marathon – Toby

A few weeks back I got to sit down with Tobias Dunlap to talk about his role in the LA Marathon. Toby rides his bike as part of the Child S.H.A.R.E. Team and raises money through sponsorship for each mile he completes. William Fitzsimmons lends his music (Afterall from the album, Goodnight) to this commercial that Portnoy Media Group (PMG) produced. For this project, I worked with Justin DIal (@jdialfilm) who shot and edited the commercial piece. This is the second project we’ve worked together on and I was thrilled to collaborate with him again.

If you’re running the LA Marathon make sure you register with Child S.H.A.R.E. Marathon team and help over 17,000 kids in the foster care system in the Los Angeles area.

Child S.H.A.R.E. contracted Portnoy Media to coordinate the shoot, editing and launching the final product to the world. We had a great time putting it together and did the whole project from start to finish in about 5 days. Getting access to William Fitzsimmons’ music was a total bonus – my sincere thanks to him and Brick Wall Management.



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